Estée Lauder vs La Roche-Posay:Which is searched more?
In September 2026, La Roche-Posay had more branded searches than Estée Lauder among eye makeup remover brands worldwide. La Roche-Posay was estimated to have 1.8M branded searches compared to Estée Lauder’s 823K, and held a 29.2% Share of Search versus Estée Lauder’s 13.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Estée Lauder or La Roche-Posay?
Compare the eye makeup remover brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Roche-Posay, Estée Lauder. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | Cetaphil | L'Oreal | Neutrogena | Estée Lauder | Clinique | Klorane |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 14.5% | 14.5% | 14.9% | 17.7% | 11.9% | <0.01% |
| Nov 2025 | 26.3% | 14.3% | 11.7% | 11.9% | 21.5% | 14.3% | <0.01% |
| Dec 2025 | 28.6% | 12.8% | 12.8% | 13.8% | 19.2% | 12.8% | <0.01% |
| Jan 2026 | 30.4% | 16.6% | 13.6% | 14.7% | 13.6% | 11.2% | <0.01% |
| Feb 2026 | 32.2% | 14.4% | 14.4% | 14.9% | 14.4% | 9.7% | <0.01% |
| Mar 2026 | 33.5% | 14.9% | 12.2% | 14.4% | 14.9% | 10.1% | <0.01% |
| Apr 2026 | 34.5% | 15.4% | 12.6% | 14.6% | 12.6% | 10.4% | <0.01% |
| May 2026 | 35.5% | 13% | 13% | 15% | 13% | 10.7% | <0.01% |
| Jun 2026 | 33.3% | 14.9% | 14.9% | 14.7% | 12.2% | 10% | <0.01% |
| Jul 2026 | 33.5% | 14.9% | 14.9% | 14.3% | 12.3% | 10.1% | <0.01% |
| Aug 2026 | 32.4% | 14.5% | 14.5% | 17% | 11.9% | 9.7% | <0.01% |
| Sep 2026 | 29.2% | 16% | 16% | 14.9% | 13.1% | 10.7% | <0.01% |
How has the Estée Lauder and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Estée Lauder in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye makeup remover brands worldwide moved from 17.7% to 13.1%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among eye makeup remover brands worldwide moved from 26.5% to 29.2%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for eye makeup remover brands worldwide in September 2026?
2 changes
In September 2026, Estée Lauder gained estimated Share of Search among eye makeup remover brands worldwide, from 11.9% to 13.1%.
In September 2026, La Roche-Posay lost estimated Share of Search among eye makeup remover brands worldwide, from 32.4% to 29.2%.
Other head-to-heads among eye makeup remover brands
La Roche-Posay vs Cetaphil: compare search popularity
La Roche-Posay vs L'Oreal: compare search popularityLa Roche-Posay vs Neutrogena: compare search popularity
- Cetaphil vs L'Oreal: compare search popularity
Cetaphil vs Estée Lauder: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Estée Lauder’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estée Lauder
1 branded search term
- estee lauder
La Roche-Posay
1 branded search term
- la roche posay
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