How popular isBenefit in search?
In September 2026, there were an estimated 4.4K branded searches for Benefit worldwide which is down 18.5% over the last 12 months. Benefit holds 0.44% estimated Share of Search among eyebrow tools brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
NYX55.1%
Anastasia Beverly Hills16.5%
e.l.f.16.5%
Essence7.4%
Tweezerman4.1%Benefit0.44%
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Which eyebrow tools brands compete with Benefit?
Share of Search by month for NYX, Anastasia Beverly Hills, e.l.f., Essence, Tweezerman, Benefit. The figures are in the table below the chart.
View monthly share of search table
| Month | NYX | Anastasia Beverly Hills | e.l.f. | Essence | Tweezerman | Benefit |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 23.6% | 15.8% | 4.3% | 3.2% | 0.42% |
| Nov 2025 | 61.3% | 18.5% | 12.3% | 3.7% | 3.7% | 0.5% |
| Dec 2025 | 59.2% | 17.7% | 14.4% | 3.9% | 4.3% | 0.47% |
| Jan 2026 | 63.4% | 15.5% | 12.7% | 4.2% | 3.8% | 0.42% |
| Feb 2026 | 63.3% | 15.5% | 12.7% | 4.2% | 3.8% | 0.51% |
| Mar 2026 | 60.2% | 14.8% | 14.8% | 5.4% | 4.4% | 0.48% |
| Apr 2026 | 61% | 15% | 15% | 4.9% | 3.7% | 0.49% |
| May 2026 | 59.1% | 14.5% | 17.6% | 4.8% | 3.6% | 0.47% |
| Jun 2026 | 62.7% | 12.6% | 15.4% | 5.2% | 3.8% | 0.41% |
| Jul 2026 | 60.7% | 14.9% | 14.9% | 5.4% | 3.7% | 0.4% |
| Aug 2026 | 60.2% | 14.8% | 14.8% | 5.4% | 4.4% | 0.39% |
| Sep 2026 | 55.1% | 16.5% | 16.5% | 7.4% | 4.1% | 0.44% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 550K | -18.3% | -5.2 points | |
| 2, held 2nd | 16.5% | 165K | 0% | +1.8 points | |
| 3, held 3rd | 16.5% | 165K | 0% | +1.8 points | |
| 4, held 4th | 7.4% | 73.6K | +22.3% | +2 points | |
| 5, held 5th | 4.1% | 40.5K | -18.2% | -0.4 points | |
| 6, held 6th | 0.44% | 4.4K | 0% | 0 points |
1.
55.1%
Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -5.2 points.
16.5%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +1.8 points.
3.
e.l.f.16.5%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +1.8 points.
4.
Essence7.4%
Held 4th. 73.6K estimated branded searches, +22.3% vs prior month. Share +2 points.
4.1%
Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
6.
0.44%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Benefit and its closest rivals
Every comparison with Benefit
5 comparisons
How has branded search demand for Benefit changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Benefit worldwide fell from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Benefit’s estimated Share of Search among eyebrow tools brands worldwide held steady, from 0.42% to 0.44%.
How did search popularity change for eyebrow tools brands worldwide in September 2026?
5 changes
In September 2026, Essence gained estimated Share of Search among eyebrow tools brands worldwide, from 5.4% to 7.4%.
In September 2026, Anastasia Beverly Hills gained estimated Share of Search among eyebrow tools brands worldwide, from 14.8% to 16.5%.
In September 2026, e.l.f. gained estimated Share of Search among eyebrow tools brands worldwide, from 14.8% to 16.5%.
In September 2026, NYX lost estimated Share of Search among eyebrow tools brands worldwide, from 60.2% to 55.1%.
Estimated monthly branded searches for Benefit worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How is Benefit measured?
Brandwave collects information about searches that people make online using Benefit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- benefit eyebrow
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Is Benefit your brand?
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