Estée Lauder vs Glow:Which is searched more?
In September 2026, Estée Lauder had more branded searches than Glow among makeup setting spray brands worldwide. Estée Lauder was estimated to have 823K branded searches compared to Glow’s 2.9K, and held a 16.5% Share of Search versus Glow’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Estée Lauder or Glow?
Compare the makeup setting spray brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Estée Lauder, Glow. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Benefit | Estée Lauder | Clinique | Dior | Anastasia Beverly Hills | e.l.f. | Glow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 18.2% | 22.2% | 15% | 8.2% | 5.5% | 3.7% | 0.03% |
| Nov 2025 | 40.1% | 12% | 21.9% | 14.6% | 5.4% | 3.6% | 2.4% | 0.02% |
| Dec 2025 | 37.9% | 13.8% | 20.7% | 13.8% | 7.6% | 3.4% | 2.8% | 0.02% |
| Jan 2026 | 28.6% | 19.1% | 19.1% | 15.7% | 10.5% | 3.8% | 3.1% | 0.03% |
| Feb 2026 | 27.3% | 18.4% | 22.4% | 15.1% | 10.1% | 3.7% | 3% | 0.03% |
| Mar 2026 | 28.2% | 18.8% | 22.9% | 15.5% | 8.5% | 3.1% | 3.1% | 0.03% |
| Apr 2026 | 25.3% | 20.7% | 20.7% | 17.1% | 9.3% | 3.4% | 3.4% | 0.04% |
| May 2026 | 24.6% | 20.2% | 20.2% | 16.6% | 11.1% | 3.3% | 4.1% | 0.04% |
| Jun 2026 | 27.3% | 22.4% | 18.4% | 15.1% | 10.1% | 3% | 3.7% | 0.06% |
| Jul 2026 | 30.7% | 20.5% | 16.9% | 13.8% | 11.3% | 3.4% | 3.4% | 0.07% |
| Aug 2026 | 30.7% | 20.5% | 16.9% | 13.8% | 11.3% | 3.4% | 3.4% | 0.07% |
| Sep 2026 | 30% | 24.4% | 16.5% | 13.5% | 9% | 3.3% | 3.3% | 0.06% |
How has the Estée Lauder and Glow comparison changed over the last 12 months?
3 findings
- Estée Lauder was ahead of Glow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among makeup setting spray brands worldwide moved from 22.2% to 16.5%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, Glow’s estimated Share of Search among makeup setting spray brands worldwide moved from 0.03% to 0.06%, and its estimated monthly branded searches moved from 1.5K to 2.9K.
How did search popularity change for makeup setting spray brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Glow worldwide rose 97.3% over 12 measured months, from 1.5K to 2.9K in September 2026.
Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.
Other head-to-heads among makeup setting spray brands
Charlotte Tilbury vs Benefit: compare search popularity
Charlotte Tilbury vs Estée Lauder: compare search popularity
Charlotte Tilbury vs Clinique: compare search popularity
Charlotte Tilbury vs Dior: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Estée Lauder’s and Glow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estée Lauder
1 branded search term
- estelauder
Glow
2 branded search terms
- glow fertility
- glow period tracker
Put your own brand in this comparison
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