Brandwave

How popular isAnastasia Beverly Hills in search?

In September 2026, there were an estimated 165K branded searches for Anastasia Beverly Hills worldwide which is down 45.2% over the last 12 months. Anastasia Beverly Hills holds 5.8% estimated Share of Search among eyeshadow palette brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Charlotte Tilbury53.1%
  2. Huda Beauty23.8%
  3. Bobbi Brown8.7%
  4. Anastasia Beverly Hills5.8%
  5. e.l.f.5.8%
  6. MAC2.6%
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Where does Anastasia Beverly Hills compete?

Anastasia Beverly Hills is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Eyeshadow palette brands4th of 65.8%Shown below
Cream bronzer brands3rd of 48.6%Show ranking
Eyebrow tools brands2nd of 617.8%Show ranking

Which eyeshadow palette brands compete with Anastasia Beverly Hills?

Anastasia Beverly Hills against eyeshadow palette brands worldwide, by month

Share of Search by month for Charlotte Tilbury, Huda Beauty, Bobbi Brown, Anastasia Beverly Hills, e.l.f., MAC. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyHuda BeautyBobbi BrownAnastasia Beverly Hillse.l.f.MAC
Oct 202543.6%29%10.7%8.7%5.8%2.1%
Nov 202539.4%48.1%5.3%3.5%2.4%1.3%
Dec 202558.7%21.4%7.9%5.3%4.3%2.4%
Jan 202642.5%34.6%10.4%5.7%4.7%2.1%
Feb 202645.8%30.9%9.2%6.2%5.1%2.8%
Mar 202652.1%23.4%10.5%5.7%5.7%2.6%
Apr 202648%26.5%9.7%6.5%6.5%2.9%
May 202647.3%26.1%9.5%6.4%7.8%2.9%
Jun 202651.3%23.1%10.4%5.7%6.9%2.5%
Jul 202653.1%23.8%8.7%5.8%5.8%2.6%
Aug 202650.5%27.7%8.3%5.5%5.5%2.5%
Sep 202653.1%23.8%8.7%5.8%5.8%2.6%

  1. 1.Charlotte Tilbury

    53.1%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Huda Beauty

    23.8%

    Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  3. 3.Bobbi Brown

    8.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Anastasia Beverly Hills

    5.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.e.l.f.

    5.8%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.MAC

    2.6%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Anastasia Beverly Hills and its closest rivals

Every comparison with Anastasia Beverly Hills

How has branded search demand for Anastasia Beverly Hills changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Anastasia Beverly Hills worldwide fell from 301K to 165K.
  • Across the 12 months ending September 2026, Anastasia Beverly Hills’ estimated Share of Search among eyeshadow palette brands worldwide decreased from 8.7% to 5.8%.
  • Across the 12 months ending September 2026, Anastasia Beverly Hills’ estimated Share of Search among eyeshadow palette brands worldwide peaked at 8.7% in October 2025 and was lowest at 3.5% in November 2025.

How did search popularity change for eyeshadow palette brands worldwide in September 2026?

  1. In September 2026, Charlotte Tilbury gained estimated Share of Search among eyeshadow palette brands worldwide, from 50.5% to 53.1%.

  2. In September 2026, Huda Beauty lost estimated Share of Search among eyeshadow palette brands worldwide, from 27.7% to 23.8%.

  3. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  4. Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  5. Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How is Anastasia Beverly Hills measured?

Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • anastasia beverly hills

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How the Brand Demand Index is measured

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