Brandwave

Gel eyeliner brands:Which are searched most?

In September 2026, Maybelline was the most searched among gel eyeliner brands worldwide, with an estimated 823K branded searches and 76.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maybelline76.7%
  2. Bobbi Brown22.9%
  3. MAC0.34%

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Share of SearchLeaderboard

Compare the gel eyeliner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gel eyeliner brands worldwide, by month

Share of Search by month for Maybelline, Bobbi Brown. The figures are in the table below the chart.

View monthly share of search table
MonthMaybellineBobbi BrownMAC
Oct 202572.9%26.8%0.21%
Nov 202568.7%30.9%0.45%
Dec 202572.9%26.8%0.26%
Jan 202668.9%30.8%0.3%
Feb 202676.8%22.9%0.27%
Mar 202673%26.7%0.32%
Apr 202676.8%22.9%0.27%
May 202676.8%22.9%0.27%
Jun 202676.8%23%0.22%
Jul 202676.8%22.9%0.27%
Aug 202676.8%22.9%0.27%
Sep 202676.7%22.9%0.34%

This month’s ranking, September 2026

  1. 1.Maybelline

    76.7%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Bobbi Brown

    22.9%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MAC

    0.34%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among gel eyeliner brands worldwide?

In September 2026, Maybelline was the most searched among gel eyeliner brands worldwide, with an estimated 823K branded searches and 76.7% estimated Share of Search within this set. Bobbi Brown is in 2nd place, 53.8 percentage points behind at 22.9% Share of Search.

Global gel eyeliner brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Maybelline72.9% → 76.7%76.8%Jun 202668.7%Nov 20251st
Bobbi Brown26.8% → 22.9%30.9%Nov 202522.9%Sep 20262nd
MAC0.21% → 0.34%0.45%Nov 20250.21%Oct 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Maybelline’s estimated Share of Search among gel eyeliner brands worldwide increased from 72.9% to 76.7%.
  • Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among gel eyeliner brands worldwide decreased from 26.8% to 22.9%.
  • Across the 12 months ending September 2026, Maybelline’s estimated Share of Search among gel eyeliner brands worldwide peaked at 76.8% in June 2026 and was lowest at 68.7% in November 2025.
  • Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among gel eyeliner brands worldwide peaked at 30.9% in November 2025 and was lowest at 22.9% in September 2026.
  • Across the 12 months ending September 2026, MAC held steady: its estimated Share of Search among gel eyeliner brands worldwide moved less than 0.5 percentage points.

How did search popularity change for gel eyeliner brands worldwide in September 2026?

  1. Estimated monthly branded searches for MAC worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  3. Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

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