Brandwave

How popular isMAC in search?

In September 2026, there were an estimated 415K branded searches for MAC worldwide which held steady over the last 12 months. MAC holds 0.34% estimated Share of Search among gel eyeliner brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maybelline76.7%
  2. Bobbi Brown22.9%
  3. MAC0.34%
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Which gel eyeliner brands compete with MAC?

MAC against gel eyeliner brands worldwide, by month

Share of Search by month for Maybelline, Bobbi Brown, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthMaybellineBobbi BrownMAC
Oct 202572.9%26.8%0.21%
Nov 202568.7%30.9%0.45%
Dec 202572.9%26.8%0.26%
Jan 202668.9%30.8%0.3%
Feb 202676.8%22.9%0.27%
Mar 202673%26.7%0.32%
Apr 202676.8%22.9%0.27%
May 202676.8%22.9%0.27%
Jun 202676.8%23%0.22%
Jul 202676.8%22.9%0.27%
Aug 202676.8%22.9%0.27%
Sep 202676.7%22.9%0.34%

  1. 1.Maybelline

    76.7%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Bobbi Brown

    22.9%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MAC

    0.34%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

Compare search popularity between MAC and its closest rivals

Every comparison with MAC

How has branded search demand for MAC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MAC worldwide held steady, from 396K to 415K.
  • Across the 12 months ending September 2026, MAC’s estimated Share of Search among gel eyeliner brands worldwide held steady, from 0.21% to 0.34%.

How did search popularity change for gel eyeliner brands worldwide in September 2026?

  1. Estimated monthly branded searches for MAC worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  3. Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

Where does MAC compete?

MAC is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup and cosmetics brands20th of 270.93%Show ranking
Lipstick brands4th of 56.6%Show ranking
Eye shadow brands5th of 50.74%Show ranking
Eyeshadow palette brands6th of 60.44%Show ranking
Foundation brands5th of 53%Show ranking
Fixing spray brands4th of 40.21%Show ranking
Eyeshadow brands5th of 51.6%Show ranking
Gel eyeliner brands3rd of 30.34%Shown above
Concealer brush brands4th of 57.3%Show ranking
Makeup brush brands3rd of 68.1%Show ranking
Bronzing powder brands3rd of 30.29%Show ranking

How is MAC measured?

Brandwave collects information about searches that people make online using MAC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • mac bronzing powder
  • mac eye shadow
  • mac eyeshadow
  • mac eyeshadow palette
  • mac fixing spray
  • mac foundation
  • mac gel eyeliner
  • mac lipstick
  • mac makeup

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How the Brand Demand Index is measured

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