Brandwave

How popular isBobbi Brown in search?

In September 2026, there were an estimated 246K branded searches for Bobbi Brown worldwide which is down 33.2% over the last 12 months. Bobbi Brown holds 22.9% estimated Share of Search among gel eyeliner brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maybelline76.7%
  2. Bobbi Brown22.9%
  3. MAC0.34%
Bobbi Brown website (opens in a new tab)

Follow Bobbi Brown and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which gel eyeliner brands compete with Bobbi Brown?

Bobbi Brown against gel eyeliner brands worldwide, by month

Share of Search by month for Maybelline, Bobbi Brown. The figures are in the table below the chart.

View monthly share of search table
MonthMaybellineBobbi BrownMAC
Oct 202572.9%26.8%0.21%
Nov 202568.7%30.9%0.45%
Dec 202572.9%26.8%0.26%
Jan 202668.9%30.8%0.3%
Feb 202676.8%22.9%0.27%
Mar 202673%26.7%0.32%
Apr 202676.8%22.9%0.27%
May 202676.8%22.9%0.27%
Jun 202676.8%23%0.22%
Jul 202676.8%22.9%0.27%
Aug 202676.8%22.9%0.27%
Sep 202676.7%22.9%0.34%

  1. 1.Maybelline

    76.7%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Bobbi Brown

    22.9%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MAC

    0.34%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

Compare search popularity between Bobbi Brown and its closest rivals

Every comparison with Bobbi Brown

How has branded search demand for Bobbi Brown changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bobbi Brown worldwide fell from 368K to 246K.
  • Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among gel eyeliner brands worldwide decreased from 26.8% to 22.9%.
  • Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among gel eyeliner brands worldwide peaked at 30.9% in November 2025 and was lowest at 22.9% in September 2026.

How did search popularity change for gel eyeliner brands worldwide in September 2026?

  1. Estimated monthly branded searches for MAC worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  3. Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

Where does Bobbi Brown compete?

Bobbi Brown is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup and cosmetics brands10th of 273.1%Show ranking
Eye shadow brands4th of 58.2%Show ranking
Eyeshadow palette brands3rd of 68.9%Show ranking
Gel eyeliner brands2nd of 322.9%Shown above
Bronzing powder brands2nd of 344.8%Show ranking

How is Bobbi Brown measured?

Brandwave collects information about searches that people make online using Bobbi Brown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bobbi brown

Do you work for Bobbi Brown? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bobbi Brown your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free