Brandwave

How popular isMaybelline in search?

In September 2026, there were an estimated 823K branded searches for Maybelline worldwide which is down 17.7% over the last 12 months. Maybelline holds 76.7% estimated Share of Search among gel eyeliner brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maybelline76.7%
  2. Bobbi Brown22.9%
  3. MAC0.34%
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Which gel eyeliner brands compete with Maybelline?

Maybelline against gel eyeliner brands worldwide, by month

Share of Search by month for Maybelline, Bobbi Brown. The figures are in the table below the chart.

View monthly share of search table
MonthMaybellineBobbi BrownMAC
Oct 202572.9%26.8%0.21%
Nov 202568.7%30.9%0.45%
Dec 202572.9%26.8%0.26%
Jan 202668.9%30.8%0.3%
Feb 202676.8%22.9%0.27%
Mar 202673%26.7%0.32%
Apr 202676.8%22.9%0.27%
May 202676.8%22.9%0.27%
Jun 202676.8%23%0.22%
Jul 202676.8%22.9%0.27%
Aug 202676.8%22.9%0.27%
Sep 202676.7%22.9%0.34%

  1. 1.Maybelline

    76.7%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Bobbi Brown

    22.9%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MAC

    0.34%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

Compare search popularity between Maybelline and its closest rivals

Every comparison with Maybelline

How has branded search demand for Maybelline changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Maybelline worldwide fell from 1M to 823K.
  • Across the 12 months ending September 2026, Maybelline’s estimated Share of Search among gel eyeliner brands worldwide increased from 72.9% to 76.7%.
  • Across the 12 months ending September 2026, Maybelline’s estimated Share of Search among gel eyeliner brands worldwide peaked at 76.8% in June 2026 and was lowest at 68.7% in November 2025.

How did search popularity change for gel eyeliner brands worldwide in September 2026?

  1. Estimated monthly branded searches for MAC worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  3. Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

Where does Maybelline compete?

Maybelline is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup and cosmetics brands3rd of 2710.3%Show ranking
Lipstick brands2nd of 527.2%Show ranking
Foundation brands2nd of 533.3%Show ranking
Mascara brands2nd of 540.4%Show ranking
Eyeliner brands2nd of 542.1%Show ranking
Concealer brands1st of 552.5%Show ranking
Blush brands1st of 555.9%Show ranking
Eyeshadow brands1st of 560%Show ranking
Gel eyeliner brands1st of 376.7%Shown above

How is Maybelline measured?

Brandwave collects information about searches that people make online using Maybelline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • maybelline

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How the Brand Demand Index is measured

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