Maybelline vs Stila:Which is more popular by branded search?

Name: Maybelline vs Stila: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Maybelline had more branded searches than Stila among eyeliner brands worldwide. Maybelline was estimated to have 823K branded searches compared to Stila’s 22.2K, and held a 43.3% Share of Search versus Stila’s 1.2%. These are worldwide searches for English-language branded terms.

Share of Search among eyeliner brands worldwide in August 2026Which is more popular in search, Maybelline or Stila?

Follow Maybelline vs Stila and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Maybelline or Stila?

Compare the eyeliner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Maybelline and Stila among eyeliner brands worldwide, by month

Month	L'Oreal	Maybelline	Benefit Cosmetics	Stila	NYX Professional Makeup
Oct 2025	52.7%	43.2%	2.6%	0.78%	0.78%
Nov 2025	52.3%	42.8%	3.2%	0.95%	0.78%
Dec 2025	52.6%	43.1%	2.6%	0.96%	0.78%
Jan 2026	57.3%	38.6%	2.3%	1%	0.69%
Feb 2026	57.5%	38.8%	1.9%	1%	0.7%
Mar 2026	56.9%	38.4%	2.3%	1.5%	0.84%
Apr 2026	57.2%	38.6%	2.3%	1.3%	0.69%
May 2026	57.5%	38.8%	1.9%	1%	0.7%
Jun 2026	52.8%	43.5%	2.1%	0.96%	0.64%
Jul 2026	52.7%	43.4%	2.1%	0.95%	0.78%
Aug 2026	52.6%	43.3%	2.1%	1.2%	0.78%
Sep 2026	—	—	—	—	—

How has the Maybelline and Stila comparison changed over the last 12 months?

3 findings

Maybelline was ahead of Stila in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among eyeliner brands worldwide moved from 43.2% to 43.3%, and its estimated monthly branded searches moved from 1M to 823K.
Across the 11 months ending August 2026, Stila’s estimated Share of Search among eyeliner brands worldwide moved from 0.78% to 1.2%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for eyeliner brands worldwide in August 2026?

2 changes

Estimated monthly branded searches for Stila worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Maybelline’s and Stila’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.