How popular isVictoria Beckham Beauty?
In October 2026, people searched for Victoria Beckham Beauty by name about 27,100 times worldwide, a 45.3% decrease from the previous year. These searches made up 14.4% of all global eyeliner brand searches, placing Victoria Beckham Beauty third out of six brands. When we asked both ChatGPT and Google AI Overviews about eyeliner brands, Victoria Beckham Beauty appeared in one of the four answers.
Victoria Beckham Beauty is the third most searched of 6 competitors and not named in the AI answers we collected.
MaybellineShare of searches 33.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
NYX Professional MakeupShare of searches 32.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Victoria Beckham BeautyShare of searches 14.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
L'OrealShare of searches 8.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
StilaShare of searches 7.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top eyeliner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Victoria Beckham Beauty was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maybelline3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- NYX Professional Makeup3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Stila3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Victoria Beckham Beauty1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- L'Oreal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Benefit Cosmetics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about eyeliner brands
4 answers
Asked ChatGPT
“Which eyeliner brand should I buy?”
Asked ChatGPT
“What are the best eyeliner brands?”
Asked ChatGPT
“What's the best eyeliner brand for precise lines?”
Searched Google, AI Overview
“best eyeliner”
Searched Google, AI Overview
“liquid eyeliner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
How often do people search for Victoria Beckham Beauty compared with other eyeliner brands worldwide?
Share of searches by month for Maybelline, NYX Professional Makeup, Victoria Beckham Beauty, L'Oreal, Stila, Benefit Cosmetics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | NYX Professional Makeup | Victoria Beckham Beauty | L'Oreal | Stila | Benefit Cosmetics |
|---|---|---|---|---|---|---|
| Nov 2025 | 25.8% | 23.4% | 27.7% | 7.9% | 12% | 3.3% |
| Dec 2025 | 27.4% | 22.4% | 26.5% | 9% | 12% | 2.6% |
| Jan 2026 | 26.9% | 25.8% | 25.3% | 8.8% | 10.1% | 3.1% |
| Feb 2026 | 31.5% | 29.2% | 16% | 10% | 10.3% | 2.9% |
| Mar 2026 | 31.2% | 29.5% | 15.8% | 9.9% | 10.6% | 3% |
| Apr 2026 | 31.1% | 30.1% | 15.8% | 9.9% | 10.3% | 2.9% |
| May 2026 | 31.2% | 31.1% | 16.1% | 10% | 8.8% | 2.9% |
| Jun 2026 | 32.7% | 31.5% | 14.1% | 9.1% | 9.4% | 3.2% |
| Jul 2026 | 32.4% | 32.3% | 14% | 8.8% | 9.2% | 3.3% |
| Aug 2026 | 31.4% | 31.3% | 15.9% | 9.7% | 8.6% | 3.1% |
| Sep 2026 | 35.4% | 29.7% | 12.5% | 9.6% | 9.7% | 3% |
| Oct 2026 | 33.8% | 32.4% | 14.4% | 8.8% | 7.7% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.8% | 63.6K | +24.2% | -1.6 points | |
| 2, held 2nd | 32.4% | 61K | +42.1% | +2.8 points | |
| 3, held 3rd | 14.4% | 27.1K | +49.7% | +1.9 points | |
| 4, moved from 5th to 4th | 8.8% | 16.6K | +19.4% | -0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.7% | 14.5K | +2.8% | -2 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.8% | 5.2K | +18.3% | -0.3 points |
33.8%
Held 1st. 63.6K estimated branded searches, +24.2% vs prior month. Share -1.6 points.
32.4%
Held 2nd. 61K estimated branded searches, +42.1% vs prior month. Share +2.8 points.
14.4%
Held 3rd. 27.1K estimated branded searches, +49.7% vs prior month. Share +1.9 points.
4.
L'Oreal8.8%
Moved from 5th to 4th. 16.6K estimated branded searches, +19.4% vs prior month. Share -0.8 points.
5.
Stila7.7%
Moved from 4th to 5th. 14.5K estimated branded searches, +2.8% vs prior month. Share -2 points.
2.8%
Held 6th. 5.2K estimated branded searches, +18.3% vs prior month. Share -0.3 points.
Maybelline, NYX Professional Makeup and 3 other brands sell other things too, so only their searches that name this product count here, like “maybelline kohl”.
Compare popularity between Victoria Beckham Beauty and its closest rivals
- Victoria Beckham Beauty vs Maybelline: compare popularity
- Victoria Beckham Beauty vs NYX Professional Makeup: compare popularity
- Victoria Beckham Beauty vs L'Oreal: compare popularity
- Victoria Beckham Beauty vs Stila: compare popularity
- Victoria Beckham Beauty vs Benefit Cosmetics: compare popularity
- Compare Victoria Beckham Beauty with any brand
Every comparison with Victoria Beckham Beauty
5 comparisons
How has branded search demand for Victoria Beckham Beauty changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Victoria Beckham Beauty worldwide fell from 49.5K to 27.1K.
- Across the 12 months ending October 2026, Victoria Beckham Beauty’s share of searches among eyeliner brands worldwide decreased from 27.7% to 14.4%.
- Across the 12 months ending October 2026, Victoria Beckham Beauty’s share of searches among eyeliner brands worldwide peaked at 27.7% in November 2025 and was lowest at 12.5% in September 2026.
- Across the 12 months ending October 2026, Victoria Beckham Beauty fell from 1st to 3rd among eyeliner brands worldwide.
How did search popularity change for eyeliner brands worldwide in October 2026?
6 changes
In October 2026, NYX Professional Makeup gained share of searches among eyeliner brands worldwide, from 29.7% to 32.4%.
In October 2026, Victoria Beckham Beauty gained share of searches among eyeliner brands worldwide, from 12.5% to 14.4%.
In October 2026, Stila lost share of searches among eyeliner brands worldwide, from 9.7% to 7.7%.
In October 2026, Maybelline lost share of searches among eyeliner brands worldwide, from 35.4% to 33.8%.
In October 2026, L'Oreal lost share of searches among eyeliner brands worldwide, from 9.6% to 8.8%.
Benefit Cosmetics’ share of searches among eyeliner brands worldwide has lost ground for 3 months in a row, from 3.3% to 2.8% in October 2026.
How are Victoria Beckham Beauty’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Victoria Beckham Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- victoria beckham eyeliner
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