Stila vs Victoria Beckham Beauty:Which is more popular?
In October 2026, Victoria Beckham Beauty had more branded searches than Stila among eyeliner brands worldwide. Victoria Beckham Beauty had about 27,100 branded searches, while Stila had 14,500. Victoria Beckham Beauty made up 14.4% of all eyeliner brand searches we track, and Stila accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about eyeliner brands, Stila appeared in three of the four answers and Victoria Beckham Beauty in one. Stila was mentioned before Victoria Beckham Beauty in every answer that named either.
Who do people search for more?
Victoria Beckham Beauty, about 87% more searches than Stila
Who does AI mention more?
Stila, mentioned in 3 of 4 answers, Victoria Beckham Beauty in 1
Who does AI recommend more?
Stila, named ahead of Victoria Beckham Beauty in 2 of 2 answers
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Top eyeliner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Stila was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Victoria Beckham Beauty was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Stila was listed before Victoria Beckham Beauty in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maybelline3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NYX Professional Makeup3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Stila3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Victoria Beckham Beauty1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
L'Oreal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Benefit Cosmetics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about eyeliner brands
4 answers
Asked ChatGPT
“Which eyeliner brand should I buy?”
Asked ChatGPT
“What are the best eyeliner brands?”
Asked ChatGPT
“What's the best eyeliner brand for precise lines?”
Searched Google, AI Overview
“best eyeliner”
Searched Google, AI Overview
“liquid eyeliner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Stila or Victoria Beckham Beauty more popular in search?
This chart shows how often people search Google for Stila and Victoria Beckham Beauty by name. Each line represents a brand's share of searches for all six eyeliner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Victoria Beckham Beauty, Stila. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | NYX Professional Makeup | Victoria Beckham Beauty | L'Oreal | Stila | Benefit Cosmetics |
|---|---|---|---|---|---|---|
| Nov 2025 | 25.8% | 23.4% | 27.7% | 7.9% | 12% | 3.3% |
| Dec 2025 | 27.4% | 22.4% | 26.5% | 9% | 12% | 2.6% |
| Jan 2026 | 26.9% | 25.8% | 25.3% | 8.8% | 10.1% | 3.1% |
| Feb 2026 | 31.5% | 29.2% | 16% | 10% | 10.3% | 2.9% |
| Mar 2026 | 31.2% | 29.5% | 15.8% | 9.9% | 10.6% | 3% |
| Apr 2026 | 31.1% | 30.1% | 15.8% | 9.9% | 10.3% | 2.9% |
| May 2026 | 31.2% | 31.1% | 16.1% | 10% | 8.8% | 2.9% |
| Jun 2026 | 32.7% | 31.5% | 14.1% | 9.1% | 9.4% | 3.2% |
| Jul 2026 | 32.4% | 32.3% | 14% | 8.8% | 9.2% | 3.3% |
| Aug 2026 | 31.4% | 31.3% | 15.9% | 9.7% | 8.6% | 3.1% |
| Sep 2026 | 35.4% | 29.7% | 12.5% | 9.6% | 9.7% | 3% |
| Oct 2026 | 33.8% | 32.4% | 14.4% | 8.8% | 7.7% | 2.8% |
Stila sells other things too, so only its searches that name this product count here, like “stila eyeliner”.
How has branded search for Stila and Victoria Beckham Beauty changed worldwide over the last 12 months?
3 findings
- Victoria Beckham Beauty was ahead of Stila in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Stila’s share of searches among eyeliner brands worldwide moved from 12% to 7.7%, and its estimated monthly branded searches moved from 21.5K to 14.5K.
- Across the 12 months ending October 2026, Victoria Beckham Beauty’s share of searches among eyeliner brands worldwide moved from 27.7% to 14.4%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
How did search popularity change for eyeliner brands worldwide in October 2026?
2 changes
In October 2026, Victoria Beckham Beauty gained share of searches among eyeliner brands worldwide, from 12.5% to 14.4%.
In October 2026, Stila lost share of searches among eyeliner brands worldwide, from 9.7% to 7.7%.
How are Stila’s and Victoria Beckham Beauty’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Stila’s and Victoria Beckham Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stila
3 branded search terms
- stila eye pencil
- stila eyeliner
- stila liquid eyeliner
Victoria Beckham Beauty
1 branded search term
- victoria beckham eyeliner
Other head-to-heads among eyeliner brands
- Maybelline vs NYX Professional Makeup: compare popularity
- Maybelline vs Victoria Beckham Beauty: compare popularity
- Maybelline vs L'Oreal: compare popularity
- Maybelline vs Stila: compare popularity
- NYX Professional Makeup vs Victoria Beckham Beauty: compare popularity
- NYX Professional Makeup vs L'Oreal: compare popularity
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