Brandwave

Maybelline vs Victoria Beckham Beauty:Which is more popular?

In October 2026, Maybelline had more branded searches than Victoria Beckham Beauty among eyeliner brands worldwide. Maybelline had about 63,600 branded searches, while Victoria Beckham Beauty had 27,100. Maybelline made up 33.8% of all eyeliner brand searches we track, and Victoria Beckham Beauty accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about eyeliner brands, Maybelline appeared in three of the four answers and Victoria Beckham Beauty in one. Maybelline was mentioned before Victoria Beckham Beauty in every answer that named either.

Among eyeliner brands worldwide in October 2026

Who do people search for more?

Maybelline, about 2 searches for every 1 for Victoria Beckham Beauty

Maybelline 63.6K searchesVictoria Beckham Beauty 27.1K searches

Who does AI mention more?

Maybelline, mentioned in 3 of 4 answers, Victoria Beckham Beauty in 1

Maybelline in 3 of 4Victoria Beckham Beauty in 1 of 4

Who does AI recommend more?

Maybelline, named ahead of Victoria Beckham Beauty in 2 of 2 answers

Maybelline first in 2Victoria Beckham Beauty never first

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Top eyeliner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Maybelline was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Victoria Beckham Beauty was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Maybelline was listed before Victoria Beckham Beauty in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stila1st
  2. NYX Professional Makeup2nd
  3. Maybelline3rd
  4. Victoria Beckham Beauty–
  5. L'Oreal–
  6. Benefit Cosmetics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NYX Professional Makeup3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stila3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Victoria Beckham Beauty1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • L'Oreal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Benefit Cosmetics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about eyeliner brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Maybelline or Victoria Beckham Beauty more popular in search?

This chart shows how often people search Google for Maybelline and Victoria Beckham Beauty by name. Each line represents a brand's share of searches for all six eyeliner brands we track, month by month, from English-language searches worldwide.

Maybelline and Victoria Beckham Beauty among eyeliner brands worldwide, by month

Share of searches by month for Maybelline, Victoria Beckham Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineNYX Professional MakeupVictoria Beckham BeautyL'OrealStilaBenefit Cosmetics
Nov 202525.8%23.4%27.7%7.9%12%3.3%
Dec 202527.4%22.4%26.5%9%12%2.6%
Jan 202626.9%25.8%25.3%8.8%10.1%3.1%
Feb 202631.5%29.2%16%10%10.3%2.9%
Mar 202631.2%29.5%15.8%9.9%10.6%3%
Apr 202631.1%30.1%15.8%9.9%10.3%2.9%
May 202631.2%31.1%16.1%10%8.8%2.9%
Jun 202632.7%31.5%14.1%9.1%9.4%3.2%
Jul 202632.4%32.3%14%8.8%9.2%3.3%
Aug 202631.4%31.3%15.9%9.7%8.6%3.1%
Sep 202635.4%29.7%12.5%9.6%9.7%3%
Oct 202633.8%32.4%14.4%8.8%7.7%2.8%

Maybelline sells other things too, so only its searches that name this product count here, like “maybelline kohl”.

How has branded search for Maybelline and Victoria Beckham Beauty changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Maybelline took it in December 2025.
  • Across the 12 months ending October 2026, Maybelline’s share of searches among eyeliner brands worldwide moved from 25.8% to 33.8%, and its estimated monthly branded searches moved from 46.1K to 63.6K.
  • Across the 12 months ending October 2026, Victoria Beckham Beauty’s share of searches among eyeliner brands worldwide moved from 27.7% to 14.4%, and its estimated monthly branded searches moved from 49.5K to 27.1K.

How did search popularity change for eyeliner brands worldwide in October 2026?

2 changes

  1. In October 2026, Victoria Beckham Beauty gained share of searches among eyeliner brands worldwide, from 12.5% to 14.4%.

  2. In October 2026, Maybelline lost share of searches among eyeliner brands worldwide, from 35.4% to 33.8%.

How are Maybelline’s and Victoria Beckham Beauty’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Maybelline’s and Victoria Beckham Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maybelline

4 branded search terms

  • maybelline eyeliner
  • maybelline gel eyeliner
  • maybelline kohl
  • maybelline liquid eyeliner

Victoria Beckham Beauty

1 branded search term

  • victoria beckham eyeliner

How the Brand Demand Index is measured

Other head-to-heads among eyeliner brands

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