NYX Professional Makeup vs Stila:Which is more popular?
In October 2026, NYX Professional Makeup had more branded searches than Stila among eyeliner brands worldwide. NYX Professional Makeup had about 61,000 branded searches, while Stila had 14,500. NYX Professional Makeup made up 32.4% of all eyeliner brand searches we track, and Stila accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about eyeliner brands, NYX Professional Makeup and Stila each appeared in three of the four answers. Stila was mentioned before NYX Professional Makeup in two out of three answers.
Who do people search for more?
NYX Professional Makeup, about 4 searches for every 1 for Stila
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Stila, named ahead of NYX Professional Makeup in 2 of 3 answers
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Top eyeliner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, NYX Professional Makeup and Stila were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Stila was listed before NYX Professional Makeup in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maybelline3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- NYX Professional Makeup3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Stila3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Victoria Beckham Beauty1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
L'Oreal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Benefit Cosmetics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about eyeliner brands
4 answers
Asked ChatGPT
“Which eyeliner brand should I buy?”
Asked ChatGPT
“What are the best eyeliner brands?”
Asked ChatGPT
“What's the best eyeliner brand for precise lines?”
Searched Google, AI Overview
“best eyeliner”
Searched Google, AI Overview
“liquid eyeliner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is NYX Professional Makeup or Stila more popular in search?
This chart shows how often people search Google for NYX Professional Makeup and Stila by name. Each line represents a brand's share of searches for all six eyeliner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NYX Professional Makeup, Stila. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | NYX Professional Makeup | Victoria Beckham Beauty | L'Oreal | Stila | Benefit Cosmetics |
|---|---|---|---|---|---|---|
| Nov 2025 | 25.8% | 23.4% | 27.7% | 7.9% | 12% | 3.3% |
| Dec 2025 | 27.4% | 22.4% | 26.5% | 9% | 12% | 2.6% |
| Jan 2026 | 26.9% | 25.8% | 25.3% | 8.8% | 10.1% | 3.1% |
| Feb 2026 | 31.5% | 29.2% | 16% | 10% | 10.3% | 2.9% |
| Mar 2026 | 31.2% | 29.5% | 15.8% | 9.9% | 10.6% | 3% |
| Apr 2026 | 31.1% | 30.1% | 15.8% | 9.9% | 10.3% | 2.9% |
| May 2026 | 31.2% | 31.1% | 16.1% | 10% | 8.8% | 2.9% |
| Jun 2026 | 32.7% | 31.5% | 14.1% | 9.1% | 9.4% | 3.2% |
| Jul 2026 | 32.4% | 32.3% | 14% | 8.8% | 9.2% | 3.3% |
| Aug 2026 | 31.4% | 31.3% | 15.9% | 9.7% | 8.6% | 3.1% |
| Sep 2026 | 35.4% | 29.7% | 12.5% | 9.6% | 9.7% | 3% |
| Oct 2026 | 33.8% | 32.4% | 14.4% | 8.8% | 7.7% | 2.8% |
NYX Professional Makeup and Stila sell other things too, so only their searches that name this product count here, like “nyx kohl”.
How has branded search for NYX Professional Makeup and Stila changed worldwide over the last 12 months?
3 findings
- NYX Professional Makeup was ahead of Stila in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among eyeliner brands worldwide moved from 23.4% to 32.4%, and its estimated monthly branded searches moved from 41.8K to 61K.
- Across the 12 months ending October 2026, Stila’s share of searches among eyeliner brands worldwide moved from 12% to 7.7%, and its estimated monthly branded searches moved from 21.5K to 14.5K.
How did search popularity change for eyeliner brands worldwide in October 2026?
2 changes
In October 2026, NYX Professional Makeup gained share of searches among eyeliner brands worldwide, from 29.7% to 32.4%.
In October 2026, Stila lost share of searches among eyeliner brands worldwide, from 9.7% to 7.7%.
How are NYX Professional Makeup’s and Stila’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using NYX Professional Makeup’s and Stila’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NYX Professional Makeup
8 branded search terms
- nyx eye pencil
- nyx eyeliner
- nyx gel eyeliner
- nyx kohl
- nyx liquid eyeliner
- nyx professional makeup eye pencil
- nyx professional makeup eyeliner
- nyx professional makeup liquid eyeliner
Stila
3 branded search terms
- stila eye pencil
- stila eyeliner
- stila liquid eyeliner
Other head-to-heads among eyeliner brands
- Maybelline vs NYX Professional Makeup: compare popularity
- Maybelline vs Victoria Beckham Beauty: compare popularity
- Maybelline vs L'Oreal: compare popularity
- Maybelline vs Stila: compare popularity
- NYX Professional Makeup vs Victoria Beckham Beauty: compare popularity
- NYX Professional Makeup vs L'Oreal: compare popularity
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