Brandwave

NYX Professional Makeup vs Victoria Beckham Beauty:Which is more popular?

In October 2026, NYX Professional Makeup had more branded searches than Victoria Beckham Beauty among eyeliner brands worldwide. NYX Professional Makeup had about 61,000 branded searches, while Victoria Beckham Beauty had 27,100. NYX Professional Makeup made up 32.4% of all eyeliner brand searches we track, and Victoria Beckham Beauty accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about eyeliner brands, NYX Professional Makeup appeared in three of the four answers and Victoria Beckham Beauty in one. NYX Professional Makeup was mentioned before Victoria Beckham Beauty in every answer that named either.

Among eyeliner brands worldwide in October 2026

Who do people search for more?

NYX Professional Makeup, about 2 searches for every 1 for Victoria Beckham Beauty

NYX Professional Makeup 61K searchesVictoria Beckham Beauty 27.1K searches

Who does AI mention more?

NYX Professional Makeup, mentioned in 3 of 4 answers, Victoria Beckham Beauty in 1

NYX Professional Makeup in 3 of 4Victoria Beckham Beauty in 1 of 4

Who does AI recommend more?

NYX Professional Makeup, named ahead of Victoria Beckham Beauty in 2 of 2 answers

NYX Professional Makeup first in 2Victoria Beckham Beauty never first

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Top eyeliner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NYX Professional Makeup was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Victoria Beckham Beauty was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. NYX Professional Makeup was listed before Victoria Beckham Beauty in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stila1st
  2. NYX Professional Makeup2nd
  3. Maybelline3rd
  4. Victoria Beckham Beauty–
  5. L'Oreal–
  6. Benefit Cosmetics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NYX Professional Makeup3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stila3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Victoria Beckham Beauty1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • L'Oreal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Benefit Cosmetics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about eyeliner brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is NYX Professional Makeup or Victoria Beckham Beauty more popular in search?

This chart shows how often people search Google for NYX Professional Makeup and Victoria Beckham Beauty by name. Each line represents a brand's share of searches for all six eyeliner brands we track, month by month, from English-language searches worldwide.

NYX Professional Makeup and Victoria Beckham Beauty among eyeliner brands worldwide, by month

Share of searches by month for NYX Professional Makeup, Victoria Beckham Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthMaybellineNYX Professional MakeupVictoria Beckham BeautyL'OrealStilaBenefit Cosmetics
Nov 202525.8%23.4%27.7%7.9%12%3.3%
Dec 202527.4%22.4%26.5%9%12%2.6%
Jan 202626.9%25.8%25.3%8.8%10.1%3.1%
Feb 202631.5%29.2%16%10%10.3%2.9%
Mar 202631.2%29.5%15.8%9.9%10.6%3%
Apr 202631.1%30.1%15.8%9.9%10.3%2.9%
May 202631.2%31.1%16.1%10%8.8%2.9%
Jun 202632.7%31.5%14.1%9.1%9.4%3.2%
Jul 202632.4%32.3%14%8.8%9.2%3.3%
Aug 202631.4%31.3%15.9%9.7%8.6%3.1%
Sep 202635.4%29.7%12.5%9.6%9.7%3%
Oct 202633.8%32.4%14.4%8.8%7.7%2.8%

NYX Professional Makeup sells other things too, so only its searches that name this product count here, like “nyx kohl”.

How has branded search for NYX Professional Makeup and Victoria Beckham Beauty changed worldwide over the last 12 months?

3 findings

How did search popularity change for eyeliner brands worldwide in October 2026?

2 changes

  1. In October 2026, NYX Professional Makeup gained share of searches among eyeliner brands worldwide, from 29.7% to 32.4%.

  2. In October 2026, Victoria Beckham Beauty gained share of searches among eyeliner brands worldwide, from 12.5% to 14.4%.

How are NYX Professional Makeup’s and Victoria Beckham Beauty’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using NYX Professional Makeup’s and Victoria Beckham Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NYX Professional Makeup

8 branded search terms

  • nyx eye pencil
  • nyx eyeliner
  • nyx gel eyeliner
  • nyx kohl
  • nyx liquid eyeliner
  • nyx professional makeup eye pencil
  • nyx professional makeup eyeliner
  • nyx professional makeup liquid eyeliner

Victoria Beckham Beauty

1 branded search term

  • victoria beckham eyeliner

How the Brand Demand Index is measured

Other head-to-heads among eyeliner brands

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