L'Oreal vs NYX Professional Makeup:Which is more popular?
In October 2026, NYX Professional Makeup had more branded searches than L'Oreal among eyeliner brands worldwide. NYX Professional Makeup had about 61,000 branded searches, while L'Oreal had 16,600. NYX Professional Makeup made up 32.4% of all eyeliner brand searches we track, and L'Oreal accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about eyeliner brands, NYX Professional Makeup appeared in three of the four answers and L'Oreal in none.
Who do people search for more?
NYX Professional Makeup, about 4 searches for every 1 for L'Oreal
Who does AI mention more?
NYX Professional Makeup, mentioned in 3 of 4 answers, L'Oreal in 0
Who does AI recommend more?
NYX Professional Makeup, the only one of the two named
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Top eyeliner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, NYX Professional Makeup was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. L'Oreal did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maybelline3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- NYX Professional Makeup3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stila3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Victoria Beckham Beauty1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
L'Oreal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Benefit Cosmetics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about eyeliner brands
4 answers
Asked ChatGPT
“Which eyeliner brand should I buy?”
Asked ChatGPT
“What are the best eyeliner brands?”
Asked ChatGPT
“What's the best eyeliner brand for precise lines?”
Searched Google, AI Overview
“best eyeliner”
Searched Google, AI Overview
“liquid eyeliner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is L'Oreal or NYX Professional Makeup more popular in search?
This chart shows how often people search Google for L'Oreal and NYX Professional Makeup by name. Each line represents a brand's share of searches for all six eyeliner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NYX Professional Makeup, L'Oreal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | NYX Professional Makeup | Victoria Beckham Beauty | L'Oreal | Stila | Benefit Cosmetics |
|---|---|---|---|---|---|---|
| Nov 2025 | 25.8% | 23.4% | 27.7% | 7.9% | 12% | 3.3% |
| Dec 2025 | 27.4% | 22.4% | 26.5% | 9% | 12% | 2.6% |
| Jan 2026 | 26.9% | 25.8% | 25.3% | 8.8% | 10.1% | 3.1% |
| Feb 2026 | 31.5% | 29.2% | 16% | 10% | 10.3% | 2.9% |
| Mar 2026 | 31.2% | 29.5% | 15.8% | 9.9% | 10.6% | 3% |
| Apr 2026 | 31.1% | 30.1% | 15.8% | 9.9% | 10.3% | 2.9% |
| May 2026 | 31.2% | 31.1% | 16.1% | 10% | 8.8% | 2.9% |
| Jun 2026 | 32.7% | 31.5% | 14.1% | 9.1% | 9.4% | 3.2% |
| Jul 2026 | 32.4% | 32.3% | 14% | 8.8% | 9.2% | 3.3% |
| Aug 2026 | 31.4% | 31.3% | 15.9% | 9.7% | 8.6% | 3.1% |
| Sep 2026 | 35.4% | 29.7% | 12.5% | 9.6% | 9.7% | 3% |
| Oct 2026 | 33.8% | 32.4% | 14.4% | 8.8% | 7.7% | 2.8% |
NYX Professional Makeup and L'Oreal sell other things too, so only their searches that name this product count here, like “nyx kohl”.
How has branded search for L'Oreal and NYX Professional Makeup changed worldwide over the last 12 months?
3 findings
- NYX Professional Makeup was ahead of L'Oreal in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, L'Oreal’s share of searches among eyeliner brands worldwide moved from 7.9% to 8.8%, and its estimated monthly branded searches moved from 14.2K to 16.6K.
- Across the 12 months ending October 2026, NYX Professional Makeup’s share of searches among eyeliner brands worldwide moved from 23.4% to 32.4%, and its estimated monthly branded searches moved from 41.8K to 61K.
How did search popularity change for eyeliner brands worldwide in October 2026?
2 changes
In October 2026, NYX Professional Makeup gained share of searches among eyeliner brands worldwide, from 29.7% to 32.4%.
In October 2026, L'Oreal lost share of searches among eyeliner brands worldwide, from 9.6% to 8.8%.
How are L'Oreal’s and NYX Professional Makeup’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using L'Oreal’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'Oreal
3 branded search terms
- loreal eyeliner
- loreal gel eyeliner
- loreal kohl
NYX Professional Makeup
8 branded search terms
- nyx eye pencil
- nyx eyeliner
- nyx gel eyeliner
- nyx kohl
- nyx liquid eyeliner
- nyx professional makeup eye pencil
- nyx professional makeup eyeliner
- nyx professional makeup liquid eyeliner
Other head-to-heads among eyeliner brands
- Maybelline vs NYX Professional Makeup: compare popularity
- Maybelline vs Victoria Beckham Beauty: compare popularity
- Maybelline vs L'Oreal: compare popularity
- Maybelline vs Stila: compare popularity
- NYX Professional Makeup vs Victoria Beckham Beauty: compare popularity
- NYX Professional Makeup vs Stila: compare popularity
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