L'Oreal vs Victoria Beckham Beauty:Which is more popular?
In October 2026, Victoria Beckham Beauty had more branded searches than L'Oreal among eyeliner brands worldwide. Victoria Beckham Beauty had about 27,100 branded searches, while L'Oreal had 16,600. Victoria Beckham Beauty made up 14.4% of all eyeliner brand searches we track, and L'Oreal accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about eyeliner brands, Victoria Beckham Beauty appeared in one of the four answers and L'Oreal in none.
Who do people search for more?
Victoria Beckham Beauty, about 63% more searches than L'Oreal
Who does AI mention more?
Victoria Beckham Beauty, mentioned in 1 of 4 answers, L'Oreal in 0
Follow L'Oreal vs Victoria Beckham Beauty and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top eyeliner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Victoria Beckham Beauty was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. L'Oreal did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Maybelline3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NYX Professional Makeup3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Stila3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Victoria Beckham Beauty1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
L'Oreal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Benefit Cosmetics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about eyeliner brands
4 answers
Asked ChatGPT
“Which eyeliner brand should I buy?”
Asked ChatGPT
“What are the best eyeliner brands?”
Asked ChatGPT
“What's the best eyeliner brand for precise lines?”
Searched Google, AI Overview
“best eyeliner”
Searched Google, AI Overview
“liquid eyeliner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is L'Oreal or Victoria Beckham Beauty more popular in search?
This chart shows how often people search Google for L'Oreal and Victoria Beckham Beauty by name. Each line represents a brand's share of searches for all six eyeliner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Victoria Beckham Beauty, L'Oreal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | NYX Professional Makeup | Victoria Beckham Beauty | L'Oreal | Stila | Benefit Cosmetics |
|---|---|---|---|---|---|---|
| Nov 2025 | 25.8% | 23.4% | 27.7% | 7.9% | 12% | 3.3% |
| Dec 2025 | 27.4% | 22.4% | 26.5% | 9% | 12% | 2.6% |
| Jan 2026 | 26.9% | 25.8% | 25.3% | 8.8% | 10.1% | 3.1% |
| Feb 2026 | 31.5% | 29.2% | 16% | 10% | 10.3% | 2.9% |
| Mar 2026 | 31.2% | 29.5% | 15.8% | 9.9% | 10.6% | 3% |
| Apr 2026 | 31.1% | 30.1% | 15.8% | 9.9% | 10.3% | 2.9% |
| May 2026 | 31.2% | 31.1% | 16.1% | 10% | 8.8% | 2.9% |
| Jun 2026 | 32.7% | 31.5% | 14.1% | 9.1% | 9.4% | 3.2% |
| Jul 2026 | 32.4% | 32.3% | 14% | 8.8% | 9.2% | 3.3% |
| Aug 2026 | 31.4% | 31.3% | 15.9% | 9.7% | 8.6% | 3.1% |
| Sep 2026 | 35.4% | 29.7% | 12.5% | 9.6% | 9.7% | 3% |
| Oct 2026 | 33.8% | 32.4% | 14.4% | 8.8% | 7.7% | 2.8% |
L'Oreal sells other things too, so only its searches that name this product count here, like “loreal kohl”.
How has branded search for L'Oreal and Victoria Beckham Beauty changed worldwide over the last 12 months?
3 findings
- Victoria Beckham Beauty was ahead of L'Oreal in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, L'Oreal’s share of searches among eyeliner brands worldwide moved from 7.9% to 8.8%, and its estimated monthly branded searches moved from 14.2K to 16.6K.
- Across the 12 months ending October 2026, Victoria Beckham Beauty’s share of searches among eyeliner brands worldwide moved from 27.7% to 14.4%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
How did search popularity change for eyeliner brands worldwide in October 2026?
2 changes
In October 2026, Victoria Beckham Beauty gained share of searches among eyeliner brands worldwide, from 12.5% to 14.4%.
In October 2026, L'Oreal lost share of searches among eyeliner brands worldwide, from 9.6% to 8.8%.
How are L'Oreal’s and Victoria Beckham Beauty’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using L'Oreal’s and Victoria Beckham Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'Oreal
3 branded search terms
- loreal eyeliner
- loreal gel eyeliner
- loreal kohl
Victoria Beckham Beauty
1 branded search term
- victoria beckham eyeliner
Other head-to-heads among eyeliner brands
- Maybelline vs NYX Professional Makeup: compare popularity
- Maybelline vs Victoria Beckham Beauty: compare popularity
- Maybelline vs L'Oreal: compare popularity
- Maybelline vs Stila: compare popularity
- NYX Professional Makeup vs Victoria Beckham Beauty: compare popularity
- NYX Professional Makeup vs L'Oreal: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.