Bobbi Brown vs MAC:Which is searched more?
In September 2026, Bobbi Brown had more branded searches than MAC among gel eyeliner brands worldwide. Bobbi Brown was estimated to have 246K branded searches compared to MAC’s 3.6K, and held a 22.9% Share of Search versus MAC’s 0.34%. These are worldwide searches for English-language branded terms.
Follow Bobbi Brown vs MAC and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bobbi Brown or MAC?
Compare the gel eyeliner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bobbi Brown, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Maybelline | Bobbi Brown | MAC |
|---|---|---|---|
| Oct 2025 | 72.9% | 26.8% | 0.21% |
| Nov 2025 | 68.7% | 30.9% | 0.45% |
| Dec 2025 | 72.9% | 26.8% | 0.26% |
| Jan 2026 | 68.9% | 30.8% | 0.3% |
| Feb 2026 | 76.8% | 22.9% | 0.27% |
| Mar 2026 | 73% | 26.7% | 0.32% |
| Apr 2026 | 76.8% | 22.9% | 0.27% |
| May 2026 | 76.8% | 22.9% | 0.27% |
| Jun 2026 | 76.8% | 23% | 0.22% |
| Jul 2026 | 76.8% | 22.9% | 0.27% |
| Aug 2026 | 76.8% | 22.9% | 0.27% |
| Sep 2026 | 76.7% | 22.9% | 0.34% |
How has the Bobbi Brown and MAC comparison changed over the last 12 months?
3 findings
- Bobbi Brown was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among gel eyeliner brands worldwide moved from 26.8% to 22.9%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among gel eyeliner brands worldwide moved from 0.21% to 0.34%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for gel eyeliner brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for MAC worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Other head-to-heads among gel eyeliner brands
How each brand is measured
Brandwave collects information about searches that people make online using Bobbi Brown’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bobbi Brown
1 branded search term
- bobbi brown
MAC
1 branded search term
- mac gel eyeliner
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.