Purple vs Tom Ford:Which is searched more?
In September 2026, Tom Ford had more branded searches than Purple among bow Tie brands worldwide. Tom Ford was estimated to have 1.2M branded searches compared to Purple’s 269K, and held a 9.3% Share of Search versus Purple’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Purple or Tom Ford?
Compare the bow tie brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tom Ford, Purple. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Gucci | Tom Ford | Yellow | Purple | Blue |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 21.8% | 8% | 8% | 1.7% | 0.71% |
| Nov 2025 | 58.2% | 21.2% | 7.7% | 9.5% | 2.5% | 0.81% |
| Dec 2025 | 55.1% | 24.5% | 9% | 9% | 1.6% | 0.79% |
| Jan 2026 | 59.7% | 21.8% | 7.9% | 7.9% | 1.8% | 0.86% |
| Feb 2026 | 58.2% | 21.2% | 7.7% | 9.5% | 2.5% | 0.84% |
| Mar 2026 | 60.2% | 22% | 6.6% | 8% | 2.6% | 0.71% |
| Apr 2026 | 55.7% | 24.8% | 7.4% | 9% | 2.4% | 0.68% |
| May 2026 | 55.4% | 24.7% | 7.4% | 9% | 2.9% | 0.65% |
| Jun 2026 | 59.4% | 21.7% | 6.5% | 9.6% | 2.1% | 0.7% |
| Jul 2026 | 58.5% | 21.3% | 7.8% | 9.5% | 2.1% | 0.82% |
| Aug 2026 | 58.2% | 21.2% | 7.7% | 9.5% | 2.5% | 0.84% |
| Sep 2026 | 57.6% | 21% | 9.3% | 9.3% | 2.1% | 0.68% |
How has the Purple and Tom Ford comparison changed over the last 12 months?
3 findings
- Tom Ford was ahead of Purple in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among bow Tie brands worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 268K to 269K.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among bow Tie brands worldwide moved from 8% to 9.3%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for bow Tie brands worldwide in September 2026?
1 change
In September 2026, Tom Ford overtook Yellow to rank 3rd among bow Tie brands worldwide, with 9.3% estimated Share of Search.
Other head-to-heads among bow Tie brands
How each brand is measured
Brandwave collects information about searches that people make online using Purple’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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