Ray-Ban vs Tom Ford:Which is searched more?
In September 2026, Ray-Ban had more branded searches than Tom Ford among sunglasses Case brands worldwide. Ray-Ban was estimated to have 2.2M branded searches compared to Tom Ford’s 1.2M, and held an 11.4% Share of Search versus Tom Ford’s 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ray-Ban or Tom Ford?
Compare the sunglasses case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ray-Ban, Tom Ford. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Gucci | Burberry | Ray-Ban | Prada | Oakley | Tom Ford | Dior |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 16.7% | 11.1% | 9.1% | 11.1% | 7.5% | 6.1% | 2.2% |
| Nov 2025 | 32.1% | 15.6% | 12.8% | 12.8% | 10.4% | 8.5% | 5.7% | 2.1% |
| Dec 2025 | 36.5% | 16% | 10.7% | 10.7% | 10.7% | 7.2% | 5.9% | 2.2% |
| Jan 2026 | 47% | 13% | 8.7% | 8.7% | 8.7% | 7.1% | 4.7% | 2.1% |
| Feb 2026 | 38.5% | 14.5% | 9.7% | 11.9% | 9.7% | 8% | 5.3% | 2.4% |
| Mar 2026 | 38.1% | 15.9% | 8.7% | 13% | 8.7% | 8.7% | 4.8% | 2.1% |
| Apr 2026 | 34.1% | 15.7% | 8.6% | 15.7% | 10.5% | 8.6% | 4.7% | 2.1% |
| May 2026 | 40.8% | 14% | 7.7% | 14% | 9.4% | 7.7% | 4.2% | 2.3% |
| Jun 2026 | 47.6% | 11.5% | 6.3% | 14% | 7.7% | 7.7% | 3.4% | 1.9% |
| Jul 2026 | 38.5% | 13.2% | 7.2% | 16.1% | 8.8% | 8.8% | 4.8% | 2.6% |
| Aug 2026 | 37% | 13.8% | 9.2% | 13.8% | 9.2% | 9.2% | 5% | 2.8% |
| Sep 2026 | 37.6% | 14% | 11.4% | 11.4% | 9.4% | 7.7% | 6.2% | 2.3% |
How has the Ray-Ban and Tom Ford comparison changed over the last 12 months?
3 findings
- Ray-Ban was ahead of Tom Ford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ray-Ban’s estimated Share of Search among sunglasses Case brands worldwide moved from 9.1% to 11.4%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among sunglasses Case brands worldwide moved from 6.1% to 6.2%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for sunglasses Case brands worldwide in September 2026?
3 changes
In September 2026, Burberry overtook Ray-Ban to rank 3rd among sunglasses Case brands worldwide, with 11.4% estimated Share of Search.
In September 2026, Tom Ford gained estimated Share of Search among sunglasses Case brands worldwide, from 5% to 6.2%.
In September 2026, Ray-Ban lost estimated Share of Search among sunglasses Case brands worldwide, from 13.8% to 11.4%.
Other head-to-heads among sunglasses Case brands
How each brand is measured
Brandwave collects information about searches that people make online using Ray-Ban’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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