How popular isRay-Ban in search?
In September 2026, there were an estimated 2.2M branded searches for Ray-Ban worldwide which is up 22.4% over the last 12 months. Ray-Ban holds 26.4% estimated Share of Search among sunglass brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Ray-Ban compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sunglass brands | 2nd of 5 | 26.4% | Shown below |
| Sunglasses brands | 1st of 5 | 57.6% | Show ranking |
Which sunglass brands compete with Ray-Ban?
Share of Search by month for Gucci, Ray-Ban, Prada, Oakley. The figures are in the table below the chart.
View monthly share of search table
| Month | Gucci | Ray-Ban | Prada | Oakley | Maui Jim |
|---|---|---|---|---|---|
| Oct 2025 | 37% | 20.2% | 24.7% | 16.6% | 1.5% |
| Nov 2025 | 32.4% | 26.5% | 21.7% | 17.7% | 1.6% |
| Dec 2025 | 35.4% | 23.7% | 23.7% | 15.8% | 1.4% |
| Jan 2026 | 34.2% | 22.9% | 22.9% | 18.7% | 1.4% |
| Feb 2026 | 32.4% | 26.5% | 21.7% | 17.8% | 1.6% |
| Mar 2026 | 33.7% | 27.5% | 18.4% | 18.4% | 2% |
| Apr 2026 | 30.4% | 30.4% | 20.3% | 16.6% | 2.2% |
| May 2026 | 30.4% | 30.4% | 20.3% | 16.6% | 2.2% |
| Jun 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Jul 2026 | 27.3% | 33.3% | 18.2% | 18.2% | 3% |
| Aug 2026 | 29.2% | 29.2% | 19.5% | 19.5% | 2.6% |
| Sep 2026 | 32.3% | 26.4% | 21.6% | 17.7% | 1.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.3% | 2.7M | 0% | +3.1 points | |
| 2, held 2nd | 26.4% | 2.2M | -18.2% | -2.8 points | |
| 3, moved from 4th to 3rd | 21.6% | 1.8M | 0% | +2.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 17.7% | 1.5M | -18% | -1.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.9% | 165K | -32.9% | -0.7 points |
1.
Gucci32.3%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +3.1 points.
2.
Ray-Ban
26.4%
Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.8 points.
3.
Prada21.6%
Moved from 4th to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +2.1 points.
4.
Oakley
17.7%
Moved from 3rd to 4th. 1.5M estimated branded searches, -18% vs prior month. Share -1.8 points.
5.
Maui Jim
1.9%
Held 5th. 165K estimated branded searches, -32.9% vs prior month. Share -0.7 points.
Compare search popularity between Ray-Ban and its closest rivals
Every comparison with Ray-Ban
7 comparisons
How has branded search demand for Ray-Ban changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ray-Ban worldwide rose from 1.8M to 2.2M.
- Across the 12 months ending September 2026, Ray-Ban’s estimated Share of Search among sunglass brands worldwide increased from 20.2% to 26.4%.
- Across the 12 months ending September 2026, Ray-Ban’s estimated Share of Search among sunglass brands worldwide peaked at 33.3% in June 2026 and was lowest at 20.2% in October 2025.
- Across the 12 months ending September 2026, Ray-Ban rose from 3rd to 2nd among sunglass brands worldwide.
How did search popularity change for sunglass brands worldwide in September 2026?
5 changes
In September 2026, Prada overtook Oakley to rank 3rd among sunglass brands worldwide, with 21.6% estimated Share of Search.
In September 2026, Gucci gained estimated Share of Search among sunglass brands worldwide, from 29.2% to 32.3%.
In September 2026, Ray-Ban lost estimated Share of Search among sunglass brands worldwide, from 29.2% to 26.4%.
In September 2026, Oakley lost estimated Share of Search among sunglass brands worldwide, from 19.5% to 17.7%.
In September 2026, Maui Jim lost estimated Share of Search among sunglass brands worldwide, from 2.6% to 1.9%.
How is Ray-Ban measured?
Brandwave collects information about searches that people make online using Ray-Ban’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ray ban
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Is Ray-Ban your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.