Prada vs Tom Ford:Which is searched more?
In September 2026, Prada had more branded searches than Tom Ford among sunglasses Women brands worldwide. Prada was estimated to have 1.8M branded searches compared to Tom Ford’s 1.2M, and held a 10.7% Share of Search versus Tom Ford’s 7.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Prada or Tom Ford?
Compare the sunglasses women brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Prada, Tom Ford. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Gucci | Burberry | Prada | Tom Ford | Versace | Dior |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 18.3% | 12.3% | 12.3% | 6.7% | 8.2% | 2.5% |
| Nov 2025 | 36.8% | 17.9% | 14.6% | 12% | 6.5% | 9.8% | 2.4% |
| Dec 2025 | 40.2% | 17.6% | 11.8% | 11.8% | 6.5% | 9.7% | 2.4% |
| Jan 2026 | 51.5% | 14.2% | 9.5% | 9.5% | 5.2% | 7.8% | 2.3% |
| Feb 2026 | 43.7% | 16.5% | 11% | 11% | 6% | 9% | 2.7% |
| Mar 2026 | 44.6% | 18.6% | 10.2% | 10.2% | 5.6% | 8.3% | 2.5% |
| Apr 2026 | 41.2% | 19% | 10.4% | 12.7% | 5.7% | 8.5% | 2.6% |
| May 2026 | 47.4% | 16.3% | 8.9% | 10.9% | 4.9% | 8.9% | 2.7% |
| Jun 2026 | 56.2% | 13.6% | 7.4% | 9.1% | 4.1% | 7.4% | 2.2% |
| Jul 2026 | 46.8% | 16% | 8.8% | 10.7% | 5.8% | 8.8% | 3.2% |
| Aug 2026 | 43.8% | 16.3% | 10.9% | 10.9% | 6% | 8.9% | 3.3% |
| Sep 2026 | 43.1% | 16.1% | 13.1% | 10.7% | 7.2% | 7.2% | 2.6% |
How has the Prada and Tom Ford comparison changed over the last 12 months?
3 findings
- Prada was ahead of Tom Ford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Prada’s estimated Share of Search among sunglasses Women brands worldwide moved from 12.3% to 10.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among sunglasses Women brands worldwide moved from 6.7% to 7.2%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for sunglasses Women brands worldwide in September 2026?
2 changes
In September 2026, Tom Ford overtook Versace to rank 5th among sunglasses Women brands worldwide, with 7.2% estimated Share of Search.
Estimated monthly branded searches for Prada worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Other head-to-heads among sunglasses Women brands
How each brand is measured
Brandwave collects information about searches that people make online using Prada’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.