Butterfly vs Orange:Which is searched more?
In September 2026, Orange had more branded searches than Butterfly among fairy Lights brands worldwide. Orange was estimated to have 7.5M branded searches compared to Butterfly’s 9.9K, and held an 11.6% Share of Search versus Butterfly’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Butterfly or Orange?
Compare the fairy lights brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Orange, Butterfly. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Orange | MINI | Purple | Blue | Butterfly | Confetti | Pastel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.8% | 13.8% | 1.8% | 0.4% | 0.16% | 0.02% | <0.01% | <0.01% |
| Nov 2025 | 83.6% | 13.8% | 1.8% | 0.59% | 0.19% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 83.7% | 13.8% | 1.8% | 0.41% | 0.2% | 0.02% | <0.01% | <0.01% |
| Jan 2026 | 83.7% | 13.8% | 1.8% | 0.41% | 0.2% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 83.2% | 13.7% | 2.2% | 0.59% | 0.2% | 0.02% | <0.01% | <0.01% |
| Mar 2026 | 80.7% | 16.3% | 2.2% | 0.7% | 0.19% | 0.02% | <0.01% | <0.01% |
| Apr 2026 | 83.2% | 13.7% | 2.2% | 0.59% | 0.17% | 0.02% | <0.01% | <0.01% |
| May 2026 | 83.2% | 13.7% | 2.2% | 0.72% | 0.16% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 83.3% | 13.8% | 2.2% | 0.49% | 0.16% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 83.3% | 13.7% | 2.2% | 0.49% | 0.19% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 85.8% | 11.6% | 1.9% | 0.5% | 0.17% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | 85.9% | 11.6% | 1.9% | 0.42% | 0.14% | 0.02% | <0.01% | <0.01% |
How has the Butterfly and Orange comparison changed over the last 12 months?
3 findings
- Orange was ahead of Butterfly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Butterfly’s estimated Share of Search among fairy Lights brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among fairy Lights brands worldwide moved from 13.8% to 11.6%, and its estimated monthly branded searches moved from 9.2M to 7.5M.
How did search popularity change for fairy Lights brands worldwide in September 2026?
2 changes
Other head-to-heads among fairy Lights brands
How each brand is measured
Brandwave collects information about searches that people make online using Butterfly’s and Orange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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