Brandwave

How popular isOrange in search?

In September 2026, there were an estimated 7.5M branded searches for Orange worldwide which is down 18.1% over the last 12 months. Orange holds 66.8% estimated Share of Search among guitar amps worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Orange66.8%
  2. Boss11%
  3. Vox9%
  4. Fender7.4%
  5. Marshall4.5%
  6. Blackstar1.4%
Orange website (opens in a new tab)

Follow Orange and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which guitar amps compete with Orange?

Orange against guitar amps worldwide, by month

Share of Search by month for Orange, Boss, Vox, Fender, Marshall. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeBossVoxFenderMarshallBlackstar
Oct 202570.3%9.5%7.8%7.8%3.2%1.4%
Nov 202566.2%11%11%7.4%3.2%1.3%
Dec 202566.2%11%11%7.5%3.2%1.1%
Jan 202667.6%11.2%9.1%7.6%3.1%1.4%
Feb 202669.2%9.4%9.4%7.9%2.7%1.4%
Mar 202669.5%9.4%9.4%7.7%2.7%1.4%
Apr 202666%10.9%10.9%7.6%3.1%1.6%
May 202665.2%10.7%10.7%8.7%3.1%1.6%
Jun 202665.9%10.8%8.9%8.8%3.7%1.9%
Jul 202665.5%10.8%10.8%7.2%4.4%1.3%
Aug 202666.9%11%9%7.4%4.5%1.1%
Sep 202666.8%11%9%7.4%4.5%1.4%

  1. 1.Orange

    66.8%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Boss

    11%

    Held 2nd. 1.2M estimated branded searches, +0.27% vs prior month. Share 0 points.

  3. 3.Vox

    9%

    Held 3rd. 1M estimated branded searches, +0.33% vs prior month. Share 0 points.

  4. 4.Fender

    7.4%

    Held 4th. 831K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Marshall

    4.5%

    Held 5th. 503K estimated branded searches, -1.5% vs prior month. Share -0.1 points.

  6. 6.Blackstar

    1.4%

    Held 6th. 153K estimated branded searches, +19.5% vs prior month. Share +0.2 points.

Compare search popularity between Orange and its closest rivals

Every comparison with Orange

How has branded search demand for Orange changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Orange worldwide fell from 9.2M to 7.5M.
  • Across the 12 months ending September 2026, Orange’s estimated Share of Search among guitar amps worldwide decreased from 70.3% to 66.8%.
  • Across the 12 months ending September 2026, Orange’s estimated Share of Search among guitar amps worldwide peaked at 70.3% in October 2025 and was lowest at 65.2% in May 2026.

How did search popularity change for guitar amps worldwide in September 2026?

  1. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

  2. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

  3. Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.

  4. Estimated monthly branded searches for Blackstar worldwide fell 16.4% over 12 measured months, from 183K to 153K in September 2026.

How is Orange measured?

Brandwave collects information about searches that people make online using Orange’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • orange
  • orange amps
  • orangeamps

Do you work for Orange? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Orange your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free