How popular isOrange in search?
In September 2026, there were an estimated 7.5M branded searches for Orange worldwide which is down 18.1% over the last 12 months. Orange holds 11.8% estimated Share of Search among bolster Pillow brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
IKEA87.6%
Orange11.8%Purple0.42%
Blue0.14%
Green Velvet0.04%
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Which bolster Pillow brands compete with Orange?
Share of Search by month for IKEA, Orange. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Orange | Purple | Blue | Green Velvet |
|---|---|---|---|---|---|
| Oct 2025 | 85.3% | 14.1% | 0.41% | 0.17% | 0.03% |
| Nov 2025 | 85.1% | 14.1% | 0.61% | 0.2% | 0.04% |
| Dec 2025 | 85.3% | 14.1% | 0.41% | 0.2% | 0.03% |
| Jan 2026 | 85.3% | 14.1% | 0.42% | 0.2% | 0.02% |
| Feb 2026 | 85.1% | 14.1% | 0.61% | 0.2% | 0.02% |
| Mar 2026 | 82.4% | 16.6% | 0.72% | 0.2% | 0.03% |
| Apr 2026 | 85.1% | 14.1% | 0.61% | 0.17% | 0.03% |
| May 2026 | 85% | 14% | 0.73% | 0.17% | 0.03% |
| Jun 2026 | 85.2% | 14.1% | 0.5% | 0.17% | 0.03% |
| Jul 2026 | 85.2% | 14.1% | 0.5% | 0.2% | 0.03% |
| Aug 2026 | 87.5% | 11.8% | 0.51% | 0.17% | 0.03% |
| Sep 2026 | 87.6% | 11.8% | 0.42% | 0.14% | 0.04% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.6% | 55.6M | 0% | +0.1 points | |
| 2, held 2nd | 11.8% | 7.5M | 0% | 0 points | |
| 3, held 3rd | 0.42% | 269K | -17.1% | -0.1 points | |
| 4, held 4th | 0.14% | 88.8K | -18.2% | 0 points | |
| 5, held 5th | 0.04% | 27.2K | +48.7% | 0 points |
1.
IKEA87.6%
Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Orange11.8%
Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.
3.
0.42%
Held 3rd. 269K estimated branded searches, -17.1% vs prior month. Share -0.1 points.
4.
Blue0.14%
Held 4th. 88.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
0.04%
Held 5th. 27.2K estimated branded searches, +48.7% vs prior month. Share 0 points.
Compare search popularity between Orange and its closest rivals
Every comparison with Orange
143 comparisons
- Adidas vs Orange
- New Balance vs Orange
- Nike vs Orange
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- BMW vs Orange
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- IKEA vs Orange
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- Lululemon vs Orange
- Orange vs Shein
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- Honda vs Orange
- Orange vs Tesla
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- Orange vs PetSmart
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- Orange vs Petco
- Orange vs Ralph Lauren
- Orange vs Santa Cruz
- Chewy vs Orange
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- Orange vs Smart
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- KTM vs Orange
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- Boss vs Orange
- Bulldog vs Orange
- Orange vs Yellow
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- Couch vs Orange
- MINI vs Orange
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- Craftsman vs Orange
- Orange vs Purple
- HP vs Orange
- Elastic vs Orange
- Cannondale vs Orange
- Orange vs Scotch
- Orange vs Skinny
- Cuisinart vs Orange
- Cube vs Orange
- Clorox vs Orange
- Brooklinen vs Orange
- DYMO vs Orange
- Assos vs Orange
- Orange vs Prodigy
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- Cozy Earth vs Orange
- Dainese vs Orange
- Gavel vs Orange
- Giant vs Orange
- Godox vs Orange
- Belstaff vs Orange
- Castelli vs Orange
- Orange vs Ritz
- Orange vs Square
- Ogilvy vs Orange
- Orange vs Oyster Bay
- Fox Racing vs Orange
- Blue vs Orange
- Neewer vs Orange
- Bicycle vs Orange
- Hero vs Orange
- Orange vs Steiner
- 4imprint vs Orange
- Orange vs Parachute
- Cross vs Orange
- Kidde vs Orange
- Green Velvet vs Orange
- Orange vs Pearl Izumi
- Flamingo vs Orange
- Anglepoise vs Orange
- Giesen vs Orange
- Orange vs Tillman
- Gildan vs Orange
- Orange vs Pearl
- Orange vs Premier Equine
- Kim Crawford vs Orange
- Orange vs Uline
- Dickies vs Orange
- Circle vs Orange
- Butterfly vs Orange
- Orange vs Strong
- 100% vs Orange
- Orange vs Teal
- Frog vs Orange
- Impact vs Orange
- Orange vs Sage
- Orange vs Scott
- Kayak vs Orange
- Orange vs Vestil
- Easton vs Orange
- Orange vs Oxford
- Orange vs Shires
- Orange vs Thor
- Empire vs Orange
- Crisp vs Orange
- Glow vs Orange
- Huge vs Orange
- Orange vs WeatherBeeta
- Budget vs Orange
- Diamond vs Orange
- Camco vs Orange
- Confetti vs Orange
- Bisley vs Orange
- Orange vs Zico
- Chameleon vs Orange
- Brightech vs Orange
- Orange vs Pastel
How has branded search demand for Orange changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Orange worldwide fell from 9.2M to 7.5M.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among bolster Pillow brands worldwide decreased from 14.1% to 11.8%.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among bolster Pillow brands worldwide peaked at 16.6% in March 2026 and was lowest at 11.8% in August 2026.
How did search popularity change for bolster Pillow brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Green Velvet worldwide rose 22.1% over 12 measured months, from 22.3K to 27.2K in September 2026.
Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.
Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.
Where does Orange compete?
How is Orange measured?
Brandwave collects information about searches that people make online using Orange’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- orange
- orange amps
- orangeamps
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Is Orange your brand?
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