How popular isGreen Velvet in search?
In September 2026, there were an estimated 27.2K branded searches for Green Velvet worldwide which is up 22.1% over the last 12 months. Green Velvet holds 29.1% estimated Share of Search among lawn seed brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Miracle-Gro35.4%
Green Velvet29.1%Barenbrug15.8%
Jonathan Green10.9%
Pennington7.1%
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Which lawn seed brands compete with Green Velvet?
Share of Search by month for Miracle-Gro, Green Velvet, Barenbrug, Jonathan Green, Pennington. The figures are in the table below the chart.
View monthly share of search table
| Month | Miracle-Gro | Green Velvet | Barenbrug | Jonathan Green | Pennington | Scotts |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 30% | 13.3% | 11.1% | 7.3% | 1.8% |
| Nov 2025 | 34.7% | 42.6% | 10.3% | 8.6% | 2.5% | 1.4% |
| Dec 2025 | 35.6% | 43.9% | 8.6% | 8.7% | 1.7% | 1.4% |
| Jan 2026 | 44.7% | 30% | 10.9% | 11% | 1.8% | 1.8% |
| Feb 2026 | 48.3% | 21.8% | 14.4% | 9.8% | 2.8% | 2.8% |
| Mar 2026 | 47% | 14.3% | 17.2% | 11.9% | 6.3% | 3.4% |
| Apr 2026 | 53.3% | 13.3% | 13% | 9.1% | 8.7% | 2.6% |
| May 2026 | 62.7% | 12.7% | 10.3% | 5.8% | 6.9% | 1.7% |
| Jun 2026 | 63.6% | 15.8% | 8.5% | 5.9% | 4.6% | 1.6% |
| Jul 2026 | 62.4% | 15.4% | 10.2% | 7% | 3.7% | 1.3% |
| Aug 2026 | 47.5% | 21.4% | 14.2% | 9.8% | 5.2% | 1.9% |
| Sep 2026 | 35.4% | 29.1% | 15.8% | 10.9% | 7.1% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 33.1K | -18.3% | -12.1 points | |
| 2, held 2nd | 29.1% | 27.2K | +48.7% | +7.6 points | |
| 3, held 3rd | 15.8% | 14.8K | +22.3% | +1.6 points | |
| 4, held 4th | 10.9% | 10.2K | +21.5% | +1.1 points | |
| 5, held 5th | 7.1% | 6.6K | +50% | +1.9 points | |
| 6, held 6th | 1.7% | 1.6K | 0% | -0.2 points |
35.4%
Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -12.1 points.
29.1%
Held 2nd. 27.2K estimated branded searches, +48.7% vs prior month. Share +7.6 points.
15.8%
Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.6 points.
10.9%
Held 4th. 10.2K estimated branded searches, +21.5% vs prior month. Share +1.1 points.
7.1%
Held 5th. 6.6K estimated branded searches, +50% vs prior month. Share +1.9 points.
6.
1.7%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Green Velvet and its closest rivals
- Green Velvet vs Jonathan Green: compare search popularity
- Green Velvet vs Pennington: compare search popularity
- Compare Green Velvet with any brand
Every comparison with Green Velvet
5 comparisons
How has branded search demand for Green Velvet changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Green Velvet worldwide rose from 22.3K to 27.2K.
- Across the 12 months ending September 2026, Green Velvet’s estimated Share of Search among lawn seed brands worldwide decreased from 30% to 29.1%.
- Across the 12 months ending September 2026, Green Velvet’s estimated Share of Search among lawn seed brands worldwide peaked at 43.9% in December 2025 and was lowest at 12.7% in May 2026.
How did search popularity change for lawn seed brands worldwide in September 2026?
6 changes
In September 2026, Green Velvet gained estimated Share of Search among lawn seed brands worldwide, from 21.4% to 29.1%.
In September 2026, Pennington gained estimated Share of Search among lawn seed brands worldwide, from 5.2% to 7.1%.
In September 2026, Barenbrug gained estimated Share of Search among lawn seed brands worldwide, from 14.2% to 15.8%.
In September 2026, Jonathan Green gained estimated Share of Search among lawn seed brands worldwide, from 9.8% to 10.9%.
In September 2026, Miracle-Gro lost estimated Share of Search among lawn seed brands worldwide, from 47.5% to 35.4%.
Estimated monthly branded searches for Scotts worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
How is Green Velvet measured?
Brandwave collects information about searches that people make online using Green Velvet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- green velvet
- green velvet lawn
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