How popular isPurple in search?
In September 2026, there were an estimated 269K branded searches for Purple worldwide which held steady over the last 12 months. Purple holds 24.7% estimated Share of Search among bed Frame brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Purple compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bed Frame brands | 2nd of 4 | 24.7% | Shown below |
| Mattress brands | 2nd of 6 | 26.9% | Show ranking |
Which bed Frame brands compete with Purple?
Share of Search by month for Canopy, Purple, Casper, Ecosa. The figures are in the table below the chart.
View monthly share of search table
| Month | Canopy | Purple | Casper | Ecosa |
|---|---|---|---|---|
| Oct 2025 | 56.8% | 27.7% | 9.2% | 6.2% |
| Nov 2025 | 47.2% | 34% | 11.1% | 7.8% |
| Dec 2025 | 55.8% | 27.3% | 10.8% | 6.1% |
| Jan 2026 | 59.7% | 24.2% | 9.5% | 6.6% |
| Feb 2026 | 54.3% | 32% | 8.7% | 4.9% |
| Mar 2026 | 55.3% | 32.5% | 7.2% | 5% |
| Apr 2026 | 57.9% | 27.9% | 9% | 5.2% |
| May 2026 | 54.7% | 31.9% | 8.5% | 4.9% |
| Jun 2026 | 60.2% | 24% | 9.2% | 6.6% |
| Jul 2026 | 60.8% | 24.3% | 9.5% | 5.5% |
| Aug 2026 | 57.8% | 27.9% | 9% | 5.2% |
| Sep 2026 | 61.7% | 24.7% | 8.1% | 5.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.7% | 673K | 0% | +3.9 points | |
| 2, held 2nd | 24.7% | 269K | -17.1% | -3.2 points | |
| 3, held 3rd | 8.1% | 88K | -16.2% | -1 points | |
| 4, held 4th | 5.5% | 60.5K | 0% | +0.3 points |
1.Canopy
61.7%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +3.9 points.
2.
Purple
24.7%
Held 2nd. 269K estimated branded searches, -17.1% vs prior month. Share -3.2 points.
3.
Casper8.1%
Held 3rd. 88K estimated branded searches, -16.2% vs prior month. Share -1 points.
4.
Ecosa5.5%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Purple and its closest rivals
Every comparison with Purple
7 comparisons
How has branded search demand for Purple changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Purple worldwide held steady, from 268K to 269K.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among bed Frame brands worldwide decreased from 27.7% to 24.7%.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among bed Frame brands worldwide peaked at 34% in November 2025 and was lowest at 24% in June 2026.
How did search popularity change for bed Frame brands worldwide in September 2026?
3 changes
In September 2026, Canopy gained estimated Share of Search among bed Frame brands worldwide, from 57.8% to 61.7%.
In September 2026, Purple lost estimated Share of Search among bed Frame brands worldwide, from 27.9% to 24.7%.
In September 2026, Casper lost estimated Share of Search among bed Frame brands worldwide, from 9% to 8.1%.
How is Purple measured?
Brandwave collects information about searches that people make online using Purple’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- bed purple
- mattress purple
- purple harmony
- purple rejuvenate
- purple restore
- purple restore plus
- purple restore premier
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Is Purple your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.