Purple vs Sealy:Which is searched more?
In September 2026, Purple had more branded searches than Sealy among mattress brands worldwide. Purple was estimated to have 269K branded searches compared to Sealy’s 49.5K, and held a 26.9% Share of Search versus Sealy’s 4.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Purple or Sealy?
Compare brands selling mattresses for home bedrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purple, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Saatva | Purple | Nectar Sleep | Casper | Brooklyn Bedding | Sealy |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 30% | 24.9% | 10% | 4.4% | 5.5% |
| Nov 2025 | 28.2% | 31% | 22.1% | 10.1% | 3.8% | 4.7% |
| Dec 2025 | 23.1% | 29.6% | 25.7% | 11.7% | 4.5% | 5.4% |
| Jan 2026 | 27.4% | 27.4% | 23.6% | 10.7% | 4.8% | 6.1% |
| Feb 2026 | 34.5% | 28.6% | 20.7% | 7.8% | 4.1% | 4.4% |
| Mar 2026 | 24.8% | 36.6% | 21.5% | 8.1% | 4.5% | 4.6% |
| Apr 2026 | 28% | 30.9% | 21.9% | 9.9% | 4.6% | 4.7% |
| May 2026 | 30.4% | 30.5% | 22.2% | 8.2% | 4.8% | 3.9% |
| Jun 2026 | 26.9% | 27.3% | 24.3% | 10.4% | 6% | 5% |
| Jul 2026 | 28.6% | 26.6% | 23.5% | 10.3% | 6% | 4.9% |
| Aug 2026 | 29.1% | 29.6% | 21.8% | 9.5% | 5.6% | 4.5% |
| Sep 2026 | 31.6% | 26.9% | 22.1% | 8.8% | 5.7% | 4.9% |
How has the Purple and Sealy comparison changed over the last 12 months?
3 findings
- Purple was ahead of Sealy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands worldwide moved from 30% to 26.9%, and its estimated monthly branded searches moved from 268K to 269K.
- Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress brands worldwide moved from 5.5% to 4.9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for mattress brands worldwide in September 2026?
2 changes
In September 2026, Saatva overtook Purple to become the leader among mattress brands worldwide, with 31.6% estimated Share of Search.
In September 2026, Purple lost estimated Share of Search among mattress brands worldwide, from 29.6% to 26.9%.
Other head-to-heads among mattress brands
How each brand is measured
Brandwave collects information about searches that people make online using Purple’s and Sealy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.