Purple vs Saatva:Which is searched more?
In September 2026, Saatva had more branded searches than Purple among mattress brands worldwide. Saatva was estimated to have 316K branded searches compared to Purple’s 269K, and held a 31.6% Share of Search versus Purple’s 26.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Purple or Saatva?
Compare brands selling mattresses for home bedrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saatva, Purple. The figures are in the table below the chart.
View monthly share of search table
| Month | Saatva | Purple | Nectar Sleep | Casper | Brooklyn Bedding | Sealy |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 30% | 24.9% | 10% | 4.4% | 5.5% |
| Nov 2025 | 28.2% | 31% | 22.1% | 10.1% | 3.8% | 4.7% |
| Dec 2025 | 23.1% | 29.6% | 25.7% | 11.7% | 4.5% | 5.4% |
| Jan 2026 | 27.4% | 27.4% | 23.6% | 10.7% | 4.8% | 6.1% |
| Feb 2026 | 34.5% | 28.6% | 20.7% | 7.8% | 4.1% | 4.4% |
| Mar 2026 | 24.8% | 36.6% | 21.5% | 8.1% | 4.5% | 4.6% |
| Apr 2026 | 28% | 30.9% | 21.9% | 9.9% | 4.6% | 4.7% |
| May 2026 | 30.4% | 30.5% | 22.2% | 8.2% | 4.8% | 3.9% |
| Jun 2026 | 26.9% | 27.3% | 24.3% | 10.4% | 6% | 5% |
| Jul 2026 | 28.6% | 26.6% | 23.5% | 10.3% | 6% | 4.9% |
| Aug 2026 | 29.1% | 29.6% | 21.8% | 9.5% | 5.6% | 4.5% |
| Sep 2026 | 31.6% | 26.9% | 22.1% | 8.8% | 5.7% | 4.9% |
How has the Purple and Saatva comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Saatva took it in January 2026, Purple took it in March 2026, Saatva took it in July 2026, Purple took it in August 2026, Saatva took it in September 2026.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands worldwide moved from 30% to 26.9%, and its estimated monthly branded searches moved from 268K to 269K.
- Across the 12 months ending September 2026, Saatva’s estimated Share of Search among mattress brands worldwide moved from 25.2% to 31.6%, and its estimated monthly branded searches moved from 225K to 316K.
How did search popularity change for mattress brands worldwide in September 2026?
2 changes
In September 2026, Saatva overtook Purple to become the leader among mattress brands worldwide, with 31.6% estimated Share of Search.
In September 2026, Purple lost estimated Share of Search among mattress brands worldwide, from 29.6% to 26.9%.
Other head-to-heads among mattress brands
How each brand is measured
Brandwave collects information about searches that people make online using Purple’s and Saatva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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