How popular isPurple in search?
In September 2026, there were an estimated 269K branded searches for Purple worldwide which held steady over the last 12 months. Purple holds 20.9% estimated Share of Search among bed frame brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bed frame brands compete with Purple?
Share of Search by month for Ecosa, Purple, Casper. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | Purple | Casper |
|---|---|---|---|
| Oct 2025 | 68.4% | 20.5% | 11.2% |
| Nov 2025 | 72.5% | 17.8% | 9.7% |
| Dec 2025 | 68.4% | 20.5% | 11.2% |
| Jan 2026 | 69.7% | 20.9% | 9.3% |
| Feb 2026 | 65.4% | 23.9% | 10.7% |
| Mar 2026 | 66.6% | 24.4% | 8.9% |
| Apr 2026 | 69.8% | 20.9% | 9.3% |
| May 2026 | 69.8% | 20.9% | 9.3% |
| Jun 2026 | 75% | 18.3% | 6.7% |
| Jul 2026 | 69.8% | 20.9% | 9.3% |
| Aug 2026 | 69.8% | 20.9% | 9.3% |
| Sep 2026 | 69.8% | 20.9% | 9.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.8% | 60.5K | 0% | 0 points | |
| 2, held 2nd | 20.9% | 18.1K | 0% | 0 points | |
| 3, held 3rd | 9.3% | 8.1K | 0% | 0 points |
Compare search popularity between Purple and its closest rivals
Every comparison with Purple
6 comparisons
How has branded search demand for Purple changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Purple worldwide held steady, from 268K to 269K.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among bed frame brands worldwide peaked at 24.4% in March 2026 and was lowest at 17.8% in November 2025.
How did search popularity change for bed frame brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Casper worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Where does Purple compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mattress brands | 2nd of 6 | 26.9% | Show ranking |
| Bed frame brands | 2nd of 3 | 20.9% | Shown above |
How is Purple measured?
Brandwave collects information about searches that people make online using Purple’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- bed purple
- mattress purple
- purple harmony
- purple rejuvenate
- purple restore
- purple restore plus
- purple restore premier
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Is Purple your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.