Brandwave

Pinot Grigio brands:Which are searched most?

In September 2026, Orange was the most searched among pinot Grigio brands worldwide, with an estimated 7.5M branded searches and 96.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Orange96.2%
  2. Villa Maria2.1%
  3. Oyster Bay1.2%
  4. Giesen0.28%
  5. Kim Crawford0.23%

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Share of SearchLeaderboard

Compare the pinot grigio brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pinot Grigio brands worldwide, by month

Share of Search by month for Orange, Villa Maria. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeVilla MariaOyster BayGiesenKim Crawford
Oct 202597.1%1.4%0.96%0.23%0.29%
Nov 202596.3%1.2%1.7%0.42%0.35%
Dec 202596.5%1.4%1.4%0.35%0.28%
Jan 202697.1%1.4%1.2%0.19%0.16%
Feb 202696.9%1.7%0.95%0.23%0.19%
Mar 202697.2%1.4%0.96%0.24%0.16%
Apr 202696.6%1.7%1.2%0.29%0.19%
May 202696%2.1%1.4%0.28%0.23%
Jun 202696.3%2.1%1.2%0.28%0.19%
Jul 202696%2.1%1.4%0.28%0.23%
Aug 202695.9%2.1%1.4%0.28%0.28%
Sep 202696.2%2.1%1.2%0.28%0.23%

This month’s ranking, September 2026

  1. 1.Orange

    96.2%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Villa Maria

    2.1%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Oyster Bay

    1.2%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

  4. 4.Giesen

    0.28%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kim Crawford

    0.23%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among pinot Grigio brands worldwide?

In September 2026, Orange was the most searched among pinot Grigio brands worldwide, with an estimated 7.5M branded searches and 96.2% estimated Share of Search within this set. Villa Maria is in 2nd place, 94.1 percentage points behind at 2.1% Share of Search.

Global pinot Grigio brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Orange97.1% → 96.2%97.2%Mar 202695.9%Aug 20261st
Villa Maria1.4% → 2.1%2.1%Jun 20261.2%Nov 20252nd
Oyster Bay0.96% → 1.2%1.7%Nov 20250.95%Feb 20263rd
Giesen0.23% → 0.28%0.42%Nov 20250.19%Jan 20265th → 4th
Kim Crawford0.29% → 0.23%0.35%Nov 20250.16%Jan 20264th → 5th

Each finding as a sentence

  • Across the 12 months ending September 2026, Orange’s estimated Share of Search among pinot Grigio brands worldwide decreased from 97.1% to 96.2%.
  • Across the 12 months ending September 2026, Villa Maria’s estimated Share of Search among pinot Grigio brands worldwide increased from 1.4% to 2.1%.
  • Across the 12 months ending September 2026, Orange’s estimated Share of Search among pinot Grigio brands worldwide peaked at 97.2% in March 2026 and was lowest at 95.9% in August 2026.
  • Across the 12 months ending September 2026, Giesen rose from 5th to 4th among pinot Grigio brands worldwide.
  • Across the 12 months ending September 2026, Kim Crawford fell from 4th to 5th among pinot Grigio brands worldwide.
  • Across the 12 months ending September 2026, Oyster Bay held steady: its estimated Share of Search among pinot Grigio brands worldwide moved less than 0.5 percentage points.

How did search popularity change for pinot Grigio brands worldwide in September 2026?

  1. Estimated monthly branded searches for Villa Maria worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

  2. Estimated monthly branded searches for Kim Crawford worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.

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