Brandwave

How popular isKim Crawford in search?

In September 2026, there were an estimated 18.1K branded searches for Kim Crawford worldwide which is down 33.2% over the last 12 months. Kim Crawford holds 0.23% estimated Share of Search among pinot Grigio brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Orange96.2%
  2. Villa Maria2.1%
  3. Oyster Bay1.2%
  4. Giesen0.28%
  5. Kim Crawford0.23%
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Which pinot Grigio brands compete with Kim Crawford?

Kim Crawford against pinot Grigio brands worldwide, by month

Share of Search by month for Orange, Villa Maria, Kim Crawford. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeVilla MariaOyster BayGiesenKim Crawford
Oct 202597.1%1.4%0.96%0.23%0.29%
Nov 202596.3%1.2%1.7%0.42%0.35%
Dec 202596.5%1.4%1.4%0.35%0.28%
Jan 202697.1%1.4%1.2%0.19%0.16%
Feb 202696.9%1.7%0.95%0.23%0.19%
Mar 202697.2%1.4%0.96%0.24%0.16%
Apr 202696.6%1.7%1.2%0.29%0.19%
May 202696%2.1%1.4%0.28%0.23%
Jun 202696.3%2.1%1.2%0.28%0.19%
Jul 202696%2.1%1.4%0.28%0.23%
Aug 202695.9%2.1%1.4%0.28%0.28%
Sep 202696.2%2.1%1.2%0.28%0.23%

  1. 1.Orange

    96.2%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Villa Maria

    2.1%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Oyster Bay

    1.2%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.

  4. 4.Giesen

    0.28%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kim Crawford

    0.23%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Kim Crawford and its closest rivals

Every comparison with Kim Crawford

How has branded search demand for Kim Crawford changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kim Crawford worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, Kim Crawford fell from 4th to 5th among pinot Grigio brands worldwide.

How did search popularity change for pinot Grigio brands worldwide in September 2026?

  1. Estimated monthly branded searches for Villa Maria worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

  2. Estimated monthly branded searches for Kim Crawford worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.

Where does Kim Crawford compete?

Kim Crawford is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Prosecco brands5th of 50.15%Show ranking
Pinot Grigio brands5th of 50.23%Shown above
Sauvignon Blanc brands5th of 72.1%Show ranking
Pinot Gris brands6th of 62.5%Show ranking
Wine brands6th of 63.7%Show ranking
Pinot noir brands4th of 59.8%Show ranking

How is Kim Crawford measured?

Brandwave collects information about searches that people make online using Kim Crawford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kim crawford

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How the Brand Demand Index is measured

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