Brandwave

Pinot noir brands:Which are searched most?

In September 2026, Bread & Butter was the most searched among pinot noir brands worldwide, with an estimated 110K branded searches and 59.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bread & Butter59.3%
  2. Mud House14.6%
  3. Cloudy Bay9.8%
  4. Kim Crawford9.8%
  5. Matua6.5%

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Share of SearchLeaderboard

Compare the pinot noir brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pinot noir brands worldwide, by month

Share of Search by month for Bread & Butter, Mud House, Cloudy Bay, Kim Crawford, Matua. The figures are in the table below the chart.

View monthly share of search table
MonthBread & ButterMud HouseCloudy BayKim CrawfordMatua
Oct 202548.9%17.9%12%14.6%6.5%
Nov 202551.1%15.4%12.6%15.4%5.6%
Dec 202550.4%15.2%15.2%12.4%6.8%
Jan 202651%18.6%15.3%8.3%6.8%
Feb 202653.4%16%16%8.7%5.8%
Mar 202651.9%15.5%15.5%8.5%8.5%
Apr 202651.6%18.9%12.7%8.4%8.4%
May 202656.7%17.1%9.3%9.3%7.6%
Jun 202655.9%16.7%9.1%9.1%9.1%
Jul 202659.3%14.6%9.8%9.8%6.5%
Aug 202658%14.3%9.6%11.7%6.4%
Sep 202659.3%14.6%9.8%9.8%6.5%

This month’s ranking, September 2026

  1. 1.Bread & Butter

    59.3%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Mud House

    14.6%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Cloudy Bay

    9.8%

    Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Kim Crawford

    9.8%

    Moved from 3rd to 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2 points.

  5. 5.Matua

    6.5%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among pinot noir brands worldwide?

In September 2026, Bread & Butter was the most searched among pinot noir brands worldwide, with an estimated 110K branded searches and 59.3% estimated Share of Search within this set. Mud House is in 2nd place, 44.7 percentage points behind at 14.6% Share of Search.

Global pinot noir brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bread & Butter48.9% → 59.3%59.3%Jul 202648.9%Oct 20251st
Mud House17.9% → 14.6%18.9%Apr 202614.3%Aug 20262nd
Cloudy Bay12% → 9.8%16%Feb 20269.1%Jun 20264th → 3rd
Kim Crawford14.6% → 9.8%15.4%Nov 20258.3%Jan 20263rd → 4th
Matua6.5%9.1%Jun 20265.6%Nov 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among pinot noir brands worldwide increased from 48.9% to 59.3%.
  • Across the 12 months ending September 2026, Mud House’s estimated Share of Search among pinot noir brands worldwide decreased from 17.9% to 14.6%.
  • Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among pinot noir brands worldwide decreased from 12% to 9.8%.
  • Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot noir brands worldwide decreased from 14.6% to 9.8%.
  • Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among pinot noir brands worldwide peaked at 59.3% in July 2026 and was lowest at 48.9% in October 2025.
  • Across the 12 months ending September 2026, Mud House’s estimated Share of Search among pinot noir brands worldwide peaked at 18.9% in April 2026 and was lowest at 14.3% in August 2026.
  • Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among pinot noir brands worldwide peaked at 16% in February 2026 and was lowest at 9.1% in June 2026.
  • Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot noir brands worldwide peaked at 15.4% in November 2025 and was lowest at 8.3% in January 2026.
  • Across the 12 months ending September 2026, Matua’s estimated Share of Search among pinot noir brands worldwide peaked at 9.1% in June 2026 and was lowest at 5.6% in November 2025.
  • Across the 12 months ending September 2026, Cloudy Bay rose from 4th to 3rd among pinot noir brands worldwide.
  • Across the 12 months ending September 2026, Kim Crawford fell from 3rd to 4th among pinot noir brands worldwide.
  • Across the 12 months ending September 2026, Matua held steady: its estimated Share of Search among pinot noir brands worldwide moved less than 0.5 percentage points.

How did search popularity change for pinot noir brands worldwide in September 2026?

  1. In September 2026, Bread & Butter gained estimated Share of Search among pinot noir brands worldwide, from 58% to 59.3%.

  2. In September 2026, Kim Crawford lost estimated Share of Search among pinot noir brands worldwide, from 11.7% to 9.8%.

  3. In September 2026, Cloudy Bay rose from 4th to 3rd among pinot noir brands worldwide.

  4. Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

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