How popular isMud House in search?
In September 2026, there were an estimated 27.1K branded searches for Mud House worldwide which is down 18.1% over the last 12 months. Mud House holds 14.6% estimated Share of Search among pinot noir brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bread & Butter59.3%
Mud House14.6%
Cloudy Bay9.8%
Kim Crawford9.8%
Matua6.5%
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Which pinot noir brands compete with Mud House?
Share of Search by month for Bread & Butter, Mud House, Cloudy Bay, Kim Crawford, Matua. The figures are in the table below the chart.
View monthly share of search table
| Month | Bread & Butter | Mud House | Cloudy Bay | Kim Crawford | Matua |
|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 17.9% | 12% | 14.6% | 6.5% |
| Nov 2025 | 51.1% | 15.4% | 12.6% | 15.4% | 5.6% |
| Dec 2025 | 50.4% | 15.2% | 15.2% | 12.4% | 6.8% |
| Jan 2026 | 51% | 18.6% | 15.3% | 8.3% | 6.8% |
| Feb 2026 | 53.4% | 16% | 16% | 8.7% | 5.8% |
| Mar 2026 | 51.9% | 15.5% | 15.5% | 8.5% | 8.5% |
| Apr 2026 | 51.6% | 18.9% | 12.7% | 8.4% | 8.4% |
| May 2026 | 56.7% | 17.1% | 9.3% | 9.3% | 7.6% |
| Jun 2026 | 55.9% | 16.7% | 9.1% | 9.1% | 9.1% |
| Jul 2026 | 59.3% | 14.6% | 9.8% | 9.8% | 6.5% |
| Aug 2026 | 58% | 14.3% | 9.6% | 11.7% | 6.4% |
| Sep 2026 | 59.3% | 14.6% | 9.8% | 9.8% | 6.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 110K | 0% | +1.3 points | |
| 2, held 2nd | 14.6% | 27.1K | 0% | +0.3 points | |
| 3, moved from 4th to 3rd | 9.8% | 18.1K | 0% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.8% | 18.1K | -18.5% | -2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.5% | 12.1K | 0% | +0.1 points |
59.3%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.
14.6%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.8%
Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.8%
Moved from 3rd to 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2 points.
5.
Matua6.5%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Mud House and its closest rivals
How has branded search demand for Mud House changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mud House worldwide fell from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Mud House’s estimated Share of Search among pinot noir brands worldwide decreased from 17.9% to 14.6%.
- Across the 12 months ending September 2026, Mud House’s estimated Share of Search among pinot noir brands worldwide peaked at 18.9% in April 2026 and was lowest at 14.3% in August 2026.
How did search popularity change for pinot noir brands worldwide in September 2026?
4 changes
In September 2026, Bread & Butter gained estimated Share of Search among pinot noir brands worldwide, from 58% to 59.3%.
In September 2026, Kim Crawford lost estimated Share of Search among pinot noir brands worldwide, from 11.7% to 9.8%.
In September 2026, Cloudy Bay rose from 4th to 3rd among pinot noir brands worldwide.
Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Mud House compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wine brands | 4th of 6 | 5.6% | Show ranking |
| Pinot noir brands | 2nd of 5 | 14.6% | Shown above |
How is Mud House measured?
Brandwave collects information about searches that people make online using Mud House’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mud house
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Is Mud House your brand?
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