How popular isCloudy Bay in search?
In September 2026, there were an estimated 18.1K branded searches for Cloudy Bay worldwide which is down 18.5% over the last 12 months. Cloudy Bay holds 9.8% estimated Share of Search among pinot noir brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bread & Butter59.3%
Mud House14.6%
Cloudy Bay9.8%
Kim Crawford9.8%
Matua6.5%
Follow Cloudy Bay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pinot noir brands compete with Cloudy Bay?
Share of Search by month for Bread & Butter, Mud House, Cloudy Bay, Kim Crawford, Matua. The figures are in the table below the chart.
View monthly share of search table
| Month | Bread & Butter | Mud House | Cloudy Bay | Kim Crawford | Matua |
|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 17.9% | 12% | 14.6% | 6.5% |
| Nov 2025 | 51.1% | 15.4% | 12.6% | 15.4% | 5.6% |
| Dec 2025 | 50.4% | 15.2% | 15.2% | 12.4% | 6.8% |
| Jan 2026 | 51% | 18.6% | 15.3% | 8.3% | 6.8% |
| Feb 2026 | 53.4% | 16% | 16% | 8.7% | 5.8% |
| Mar 2026 | 51.9% | 15.5% | 15.5% | 8.5% | 8.5% |
| Apr 2026 | 51.6% | 18.9% | 12.7% | 8.4% | 8.4% |
| May 2026 | 56.7% | 17.1% | 9.3% | 9.3% | 7.6% |
| Jun 2026 | 55.9% | 16.7% | 9.1% | 9.1% | 9.1% |
| Jul 2026 | 59.3% | 14.6% | 9.8% | 9.8% | 6.5% |
| Aug 2026 | 58% | 14.3% | 9.6% | 11.7% | 6.4% |
| Sep 2026 | 59.3% | 14.6% | 9.8% | 9.8% | 6.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 110K | 0% | +1.3 points | |
| 2, held 2nd | 14.6% | 27.1K | 0% | +0.3 points | |
| 3, moved from 4th to 3rd | 9.8% | 18.1K | 0% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.8% | 18.1K | -18.5% | -2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.5% | 12.1K | 0% | +0.1 points |
59.3%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.
14.6%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.8%
Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.8%
Moved from 3rd to 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2 points.
5.
Matua6.5%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Cloudy Bay and its closest rivals
How has branded search demand for Cloudy Bay changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cloudy Bay worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among pinot noir brands worldwide decreased from 12% to 9.8%.
- Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among pinot noir brands worldwide peaked at 16% in February 2026 and was lowest at 9.1% in June 2026.
- Across the 12 months ending September 2026, Cloudy Bay rose from 4th to 3rd among pinot noir brands worldwide.
How did search popularity change for pinot noir brands worldwide in September 2026?
4 changes
In September 2026, Bread & Butter gained estimated Share of Search among pinot noir brands worldwide, from 58% to 59.3%.
In September 2026, Kim Crawford lost estimated Share of Search among pinot noir brands worldwide, from 11.7% to 9.8%.
In September 2026, Cloudy Bay rose from 4th to 3rd among pinot noir brands worldwide.
Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Where does Cloudy Bay compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sauvignon blanc brands | 4th of 7 | 2.1% | Show ranking |
| Cellar door brands | 2nd of 3 | 8.2% | Show ranking |
| Pinot noir brands | 3rd of 5 | 9.8% | Shown above |
How is Cloudy Bay measured?
Brandwave collects information about searches that people make online using Cloudy Bay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cloudy bay
Do you work for Cloudy Bay? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Cloudy Bay your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.