Church Road vs Cloudy Bay:Which is searched more?
In September 2026, Church Road had more branded searches than Cloudy Bay among cellar door brands worldwide. Church Road was estimated to have 201K branded searches compared to Cloudy Bay’s 18.1K, and held a 90.7% Share of Search versus Cloudy Bay’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Church Road or Cloudy Bay?
Compare the cellar door brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Church Road, Cloudy Bay. The figures are in the table below the chart.
View monthly share of search table
| Month | Church Road | Cloudy Bay | Brancott Estate |
|---|---|---|---|
| Oct 2025 | 88.6% | 9.8% | 1.6% |
| Nov 2025 | 87% | 11.7% | 1.3% |
| Dec 2025 | 84.3% | 13.9% | 1.8% |
| Jan 2026 | 87% | 11.7% | 1.3% |
| Feb 2026 | 84.8% | 13.9% | 1.2% |
| Mar 2026 | 87% | 11.7% | 1.3% |
| Apr 2026 | 89.1% | 9.8% | 1.1% |
| May 2026 | 90.7% | 8.2% | 1.1% |
| Jun 2026 | 92.1% | 6.8% | 1.1% |
| Jul 2026 | 90.7% | 8.2% | 1.1% |
| Aug 2026 | 90.7% | 8.2% | 1.1% |
| Sep 2026 | 90.7% | 8.2% | 1.1% |
How has the Church Road and Cloudy Bay comparison changed over the last 12 months?
3 findings
- Church Road was ahead of Cloudy Bay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Church Road’s estimated Share of Search among cellar door brands worldwide moved from 88.6% to 90.7%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among cellar door brands worldwide moved from 9.8% to 8.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for cellar door brands worldwide in September 2026?
1 change

Estimated monthly branded searches for Cloudy Bay worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Church Road’s and Cloudy Bay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Church Road
1 branded search term
- church road
Cloudy Bay
1 branded search term
- cloudy bay

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.