How popular isCloudy Bay in search?
In September 2026, there were an estimated 18.1K branded searches for Cloudy Bay worldwide which is down 18.5% over the last 12 months. Cloudy Bay holds 8.2% estimated Share of Search among cellar door brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Church Road90.7%
Cloudy Bay8.2%
Brancott Estate1.1%
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Which cellar door brands compete with Cloudy Bay?
Share of Search by month for Church Road, Cloudy Bay. The figures are in the table below the chart.
View monthly share of search table
| Month | Church Road | Cloudy Bay | Brancott Estate |
|---|---|---|---|
| Oct 2025 | 88.6% | 9.8% | 1.6% |
| Nov 2025 | 87% | 11.7% | 1.3% |
| Dec 2025 | 84.3% | 13.9% | 1.8% |
| Jan 2026 | 87% | 11.7% | 1.3% |
| Feb 2026 | 84.8% | 13.9% | 1.2% |
| Mar 2026 | 87% | 11.7% | 1.3% |
| Apr 2026 | 89.1% | 9.8% | 1.1% |
| May 2026 | 90.7% | 8.2% | 1.1% |
| Jun 2026 | 92.1% | 6.8% | 1.1% |
| Jul 2026 | 90.7% | 8.2% | 1.1% |
| Aug 2026 | 90.7% | 8.2% | 1.1% |
| Sep 2026 | 90.7% | 8.2% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.7% | 201K | 0% | 0 points | |
| 2, held 2nd | 8.2% | 18.1K | 0% | 0 points | |
| 3, held 3rd | 1.1% | 2.4K | 0% | 0 points |
90.7%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.
8.2%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.1%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Cloudy Bay and its closest rivals
How has branded search demand for Cloudy Bay changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cloudy Bay worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among cellar door brands worldwide decreased from 9.8% to 8.2%.
- Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among cellar door brands worldwide peaked at 13.9% in February 2026 and was lowest at 6.8% in June 2026.
How did search popularity change for cellar door brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Brancott Estate worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for Cloudy Bay worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Where does Cloudy Bay compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sauvignon blanc brands | 4th of 7 | 2.1% | Show ranking |
| Cellar door brands | 2nd of 3 | 8.2% | Shown above |
| Pinot noir brands | 3rd of 5 | 9.8% | Show ranking |
How is Cloudy Bay measured?
Brandwave collects information about searches that people make online using Cloudy Bay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cloudy bay
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Is Cloudy Bay your brand?
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