Sauvignon blanc brands:Which are searched most?
In September 2026, Dark Horse was the most searched among sauvignon blanc brands worldwide, with an estimated 673K branded searches and 78.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Dark Horse78.6%
Bread & Butter12.9%
Giesen2.6%
Cloudy Bay2.1%
Kim Crawford2.1%
Matua1.4%
Brancott Estate0.28%
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Share of SearchLeaderboard
Compare the sauvignon blanc brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dark Horse, Bread & Butter, Giesen, Cloudy Bay, Kim Crawford. The figures are in the table below the chart.
View monthly share of search table
| Month | Dark Horse | Bread & Butter | Giesen | Cloudy Bay | Kim Crawford | Matua | Brancott Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 26.4% | 6.5% | 6.5% | 7.9% | 3.5% | 1.1% |
| Nov 2025 | 57.1% | 20.9% | 7.7% | 5.1% | 6.3% | 2.3% | 0.55% |
| Dec 2025 | 52.5% | 23.5% | 7.1% | 7.1% | 5.8% | 3.2% | 0.94% |
| Jan 2026 | 49.9% | 27.4% | 5.5% | 8.2% | 4.5% | 3.7% | 0.88% |
| Feb 2026 | 50.3% | 27.6% | 5.5% | 8.3% | 4.5% | 3% | 0.73% |
| Mar 2026 | 48.9% | 26.8% | 6.6% | 8% | 4.4% | 4.4% | 0.86% |
| Apr 2026 | 59.6% | 21.9% | 5.4% | 5.4% | 3.6% | 3.6% | 0.58% |
| May 2026 | 74.8% | 15% | 3% | 2.5% | 2.5% | 2% | 0.33% |
| Jun 2026 | 69.8% | 17.2% | 4.2% | 2.8% | 2.8% | 2.8% | 0.45% |
| Jul 2026 | 57.4% | 25.6% | 5.2% | 4.2% | 4.2% | 2.8% | 0.56% |
| Aug 2026 | 61.7% | 22.5% | 4.5% | 3.7% | 4.5% | 2.5% | 0.49% |
| Sep 2026 | 78.6% | 12.9% | 2.6% | 2.1% | 2.1% | 1.4% | 0.28% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.6% | 673K | +123.6% | +17 points | |
| 2, held 2nd | 12.9% | 110K | 0% | -9.7 points | |
| 3, held 3rd | 2.6% | 22.2K | 0% | -2 points | |
| 4, moved from 5th to 4th | 2.1% | 18.1K | 0% | -1.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.1% | 18.1K | -18.5% | -2.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.4% | 12.1K | 0% | -1.1 points | |
| 7, held 7th | 0.28% | 2.4K | 0% | -0.2 points |
78.6%
Held 1st. 673K estimated branded searches, +123.6% vs prior month. Share +17 points.
12.9%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -9.7 points.
3.
Giesen2.6%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -2 points.
2.1%
Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.1%
Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.4 points.
6.
Matua1.4%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
0.28%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
- Dark Horse vs Bread & Butter: compare search popularity
- Dark Horse vs Giesen: compare search popularity
- Dark Horse vs Cloudy Bay: compare search popularity
- Dark Horse vs Kim Crawford: compare search popularity
- Bread & Butter vs Giesen: compare search popularity
- Bread & Butter vs Cloudy Bay: compare search popularity
- Bread & Butter vs Kim Crawford: compare search popularity
- Giesen vs Cloudy Bay: compare search popularity
- Giesen vs Kim Crawford: compare search popularity
- Cloudy Bay vs Kim Crawford: compare search popularity
- Compare any of these brands
Which brand is most popular in search among sauvignon blanc brands worldwide?
7 brands
In September 2026, Dark Horse was the most searched among sauvignon blanc brands worldwide, with an estimated 673K branded searches and 78.6% estimated Share of Search within this set. Bread & Butter is in 2nd place, 65.8 percentage points behind at 12.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Dark Horse | 48.1% → 78.6% | 78.6%Sep 2026 | 48.1%Oct 2025 | 1st |
| Bread & Butter | 26.4% → 12.9% | 27.6%Feb 2026 | 12.9%Sep 2026 | 2nd |
| Giesen | 6.5% → 2.6% | 7.7%Nov 2025 | 2.6%Sep 2026 | 5th → 3rd |
| Cloudy Bay | 6.5% → 2.1% | 8.3%Feb 2026 | 2.1%Sep 2026 | 4th |
| Kim Crawford | 7.9% → 2.1% | 7.9%Oct 2025 | 2.1%Sep 2026 | 3rd → 5th |
| Matua | 3.5% → 1.4% | 4.4%Mar 2026 | 1.4%Sep 2026 | 6th |
| Brancott Estate | 1.1% → 0.28% | 1.1%Oct 2025 | 0.28%Sep 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dark Horse’s estimated Share of Search among sauvignon blanc brands worldwide increased from 48.1% to 78.6%.
- Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 26.4% to 12.9%.
- Across the 12 months ending September 2026, Giesen’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 6.5% to 2.6%.
- Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 6.5% to 2.1%.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 7.9% to 2.1%.
- Across the 12 months ending September 2026, Matua’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 3.5% to 1.4%.
- Across the 12 months ending September 2026, Brancott Estate’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 1.1% to 0.28%.
- Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among sauvignon blanc brands worldwide peaked at 27.6% in February 2026 and was lowest at 12.9% in September 2026.
- Across the 12 months ending September 2026, Giesen’s estimated Share of Search among sauvignon blanc brands worldwide peaked at 7.7% in November 2025 and was lowest at 2.6% in September 2026.
- Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among sauvignon blanc brands worldwide peaked at 8.3% in February 2026 and was lowest at 2.1% in September 2026.
- Across the 12 months ending September 2026, Matua’s estimated Share of Search among sauvignon blanc brands worldwide peaked at 4.4% in March 2026 and was lowest at 1.4% in September 2026.
- Across the 12 months ending September 2026, Giesen rose from 5th to 3rd among sauvignon blanc brands worldwide.
- Across the 12 months ending September 2026, Kim Crawford fell from 3rd to 5th among sauvignon blanc brands worldwide.
How did search popularity change for sauvignon blanc brands worldwide in September 2026?
7 changes
In September 2026, Dark Horse gained estimated Share of Search among sauvignon blanc brands worldwide, from 61.7% to 78.6%.
In September 2026, Bread & Butter lost estimated Share of Search among sauvignon blanc brands worldwide, from 22.5% to 12.9%.
In September 2026, Kim Crawford lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.1%.
In September 2026, Giesen lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.6%.
In September 2026, Cloudy Bay lost estimated Share of Search among sauvignon blanc brands worldwide, from 3.7% to 2.1%.
In September 2026, Matua lost estimated Share of Search among sauvignon blanc brands worldwide, from 2.5% to 1.4%.
Estimated monthly branded searches for Brancott Estate worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
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