How popular isCloudy Bay in search?
In September 2026, there were an estimated 18.1K branded searches for Cloudy Bay worldwide which is down 18.5% over the last 12 months. Cloudy Bay holds 2.1% estimated Share of Search among sauvignon blanc brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dark Horse78.6%
Bread & Butter12.9%
Giesen2.6%
Cloudy Bay2.1%
Kim Crawford2.1%
Matua1.4%
Brancott Estate0.28%
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Which sauvignon blanc brands compete with Cloudy Bay?
Share of Search by month for Dark Horse, Bread & Butter, Giesen, Cloudy Bay, Kim Crawford. The figures are in the table below the chart.
View monthly share of search table
| Month | Dark Horse | Bread & Butter | Giesen | Cloudy Bay | Kim Crawford | Matua | Brancott Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 26.4% | 6.5% | 6.5% | 7.9% | 3.5% | 1.1% |
| Nov 2025 | 57.1% | 20.9% | 7.7% | 5.1% | 6.3% | 2.3% | 0.55% |
| Dec 2025 | 52.5% | 23.5% | 7.1% | 7.1% | 5.8% | 3.2% | 0.94% |
| Jan 2026 | 49.9% | 27.4% | 5.5% | 8.2% | 4.5% | 3.7% | 0.88% |
| Feb 2026 | 50.3% | 27.6% | 5.5% | 8.3% | 4.5% | 3% | 0.73% |
| Mar 2026 | 48.9% | 26.8% | 6.6% | 8% | 4.4% | 4.4% | 0.86% |
| Apr 2026 | 59.6% | 21.9% | 5.4% | 5.4% | 3.6% | 3.6% | 0.58% |
| May 2026 | 74.8% | 15% | 3% | 2.5% | 2.5% | 2% | 0.33% |
| Jun 2026 | 69.8% | 17.2% | 4.2% | 2.8% | 2.8% | 2.8% | 0.45% |
| Jul 2026 | 57.4% | 25.6% | 5.2% | 4.2% | 4.2% | 2.8% | 0.56% |
| Aug 2026 | 61.7% | 22.5% | 4.5% | 3.7% | 4.5% | 2.5% | 0.49% |
| Sep 2026 | 78.6% | 12.9% | 2.6% | 2.1% | 2.1% | 1.4% | 0.28% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.6% | 673K | +123.6% | +17 points | |
| 2, held 2nd | 12.9% | 110K | 0% | -9.7 points | |
| 3, held 3rd | 2.6% | 22.2K | 0% | -2 points | |
| 4, moved from 5th to 4th | 2.1% | 18.1K | 0% | -1.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.1% | 18.1K | -18.5% | -2.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.4% | 12.1K | 0% | -1.1 points | |
| 7, held 7th | 0.28% | 2.4K | 0% | -0.2 points |
78.6%
Held 1st. 673K estimated branded searches, +123.6% vs prior month. Share +17 points.
12.9%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -9.7 points.
3.
Giesen2.6%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -2 points.
2.1%
Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.1%
Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.4 points.
6.
Matua1.4%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
0.28%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Cloudy Bay and its closest rivals
How has branded search demand for Cloudy Bay changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cloudy Bay worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 6.5% to 2.1%.
- Across the 12 months ending September 2026, Cloudy Bay’s estimated Share of Search among sauvignon blanc brands worldwide peaked at 8.3% in February 2026 and was lowest at 2.1% in September 2026.
How did search popularity change for sauvignon blanc brands worldwide in September 2026?
6 changes
In September 2026, Dark Horse gained estimated Share of Search among sauvignon blanc brands worldwide, from 61.7% to 78.6%.
In September 2026, Bread & Butter lost estimated Share of Search among sauvignon blanc brands worldwide, from 22.5% to 12.9%.
In September 2026, Kim Crawford lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.1%.
In September 2026, Giesen lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.6%.
In September 2026, Cloudy Bay lost estimated Share of Search among sauvignon blanc brands worldwide, from 3.7% to 2.1%.
In September 2026, Matua lost estimated Share of Search among sauvignon blanc brands worldwide, from 2.5% to 1.4%.
Where does Cloudy Bay compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sauvignon blanc brands | 4th of 7 | 2.1% | Shown above |
| Cellar door brands | 2nd of 3 | 8.2% | Show ranking |
| Pinot noir brands | 3rd of 5 | 9.8% | Show ranking |
How is Cloudy Bay measured?
Brandwave collects information about searches that people make online using Cloudy Bay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cloudy bay
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Is Cloudy Bay your brand?
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