How popular isBread & Butter in search?
In September 2026, there were an estimated 110K branded searches for Bread & Butter worldwide which is up 21.5% over the last 12 months. Bread & Butter holds 12.9% estimated Share of Search among sauvignon blanc brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dark Horse78.6%
Bread & Butter12.9%
Giesen2.6%
Cloudy Bay2.1%
Kim Crawford2.1%
Matua1.4%
Brancott Estate0.28%
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Which sauvignon blanc brands compete with Bread & Butter?
Share of Search by month for Dark Horse, Bread & Butter, Giesen, Cloudy Bay, Kim Crawford. The figures are in the table below the chart.
View monthly share of search table
| Month | Dark Horse | Bread & Butter | Giesen | Cloudy Bay | Kim Crawford | Matua | Brancott Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 26.4% | 6.5% | 6.5% | 7.9% | 3.5% | 1.1% |
| Nov 2025 | 57.1% | 20.9% | 7.7% | 5.1% | 6.3% | 2.3% | 0.55% |
| Dec 2025 | 52.5% | 23.5% | 7.1% | 7.1% | 5.8% | 3.2% | 0.94% |
| Jan 2026 | 49.9% | 27.4% | 5.5% | 8.2% | 4.5% | 3.7% | 0.88% |
| Feb 2026 | 50.3% | 27.6% | 5.5% | 8.3% | 4.5% | 3% | 0.73% |
| Mar 2026 | 48.9% | 26.8% | 6.6% | 8% | 4.4% | 4.4% | 0.86% |
| Apr 2026 | 59.6% | 21.9% | 5.4% | 5.4% | 3.6% | 3.6% | 0.58% |
| May 2026 | 74.8% | 15% | 3% | 2.5% | 2.5% | 2% | 0.33% |
| Jun 2026 | 69.8% | 17.2% | 4.2% | 2.8% | 2.8% | 2.8% | 0.45% |
| Jul 2026 | 57.4% | 25.6% | 5.2% | 4.2% | 4.2% | 2.8% | 0.56% |
| Aug 2026 | 61.7% | 22.5% | 4.5% | 3.7% | 4.5% | 2.5% | 0.49% |
| Sep 2026 | 78.6% | 12.9% | 2.6% | 2.1% | 2.1% | 1.4% | 0.28% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.6% | 673K | +123.6% | +17 points | |
| 2, held 2nd | 12.9% | 110K | 0% | -9.7 points | |
| 3, held 3rd | 2.6% | 22.2K | 0% | -2 points | |
| 4, moved from 5th to 4th | 2.1% | 18.1K | 0% | -1.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.1% | 18.1K | -18.5% | -2.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.4% | 12.1K | 0% | -1.1 points | |
| 7, held 7th | 0.28% | 2.4K | 0% | -0.2 points |
78.6%
Held 1st. 673K estimated branded searches, +123.6% vs prior month. Share +17 points.
12.9%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -9.7 points.
3.
Giesen2.6%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -2 points.
2.1%
Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.1%
Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.4 points.
6.
Matua1.4%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
0.28%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Bread & Butter and its closest rivals
- Bread & Butter vs Dark Horse: compare search popularity
- Bread & Butter vs Giesen: compare search popularity
- Bread & Butter vs Cloudy Bay: compare search popularity
- Bread & Butter vs Kim Crawford: compare search popularity
- Bread & Butter vs Matua: compare search popularity
- Compare Bread & Butter with any brand
Every comparison with Bread & Butter
7 comparisons
How has branded search demand for Bread & Butter changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bread & Butter worldwide rose from 90.5K to 110K.
- Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 26.4% to 12.9%.
- Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among sauvignon blanc brands worldwide peaked at 27.6% in February 2026 and was lowest at 12.9% in September 2026.
How did search popularity change for sauvignon blanc brands worldwide in September 2026?
6 changes
In September 2026, Dark Horse gained estimated Share of Search among sauvignon blanc brands worldwide, from 61.7% to 78.6%.
In September 2026, Bread & Butter lost estimated Share of Search among sauvignon blanc brands worldwide, from 22.5% to 12.9%.
In September 2026, Kim Crawford lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.1%.
In September 2026, Giesen lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.6%.
In September 2026, Cloudy Bay lost estimated Share of Search among sauvignon blanc brands worldwide, from 3.7% to 2.1%.
In September 2026, Matua lost estimated Share of Search among sauvignon blanc brands worldwide, from 2.5% to 1.4%.
Where does Bread & Butter compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sauvignon blanc brands | 2nd of 7 | 12.9% | Shown above |
| Pinot noir brands | 1st of 5 | 59.3% | Show ranking |
How is Bread & Butter measured?
Brandwave collects information about searches that people make online using Bread & Butter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bread and butter
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Is Bread & Butter your brand?
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