Brancott Estate vs Bread & Butter:Which is searched more?
In September 2026, Bread & Butter had more branded searches than Brancott Estate among sauvignon blanc brands worldwide. Bread & Butter was estimated to have 110K branded searches compared to Brancott Estate’s 2.4K, and held a 12.9% Share of Search versus Brancott Estate’s 0.28%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brancott Estate or Bread & Butter?
Compare the sauvignon blanc brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bread & Butter, Brancott Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Dark Horse | Bread & Butter | Giesen | Cloudy Bay | Kim Crawford | Matua | Brancott Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 26.4% | 6.5% | 6.5% | 7.9% | 3.5% | 1.1% |
| Nov 2025 | 57.1% | 20.9% | 7.7% | 5.1% | 6.3% | 2.3% | 0.55% |
| Dec 2025 | 52.5% | 23.5% | 7.1% | 7.1% | 5.8% | 3.2% | 0.94% |
| Jan 2026 | 49.9% | 27.4% | 5.5% | 8.2% | 4.5% | 3.7% | 0.88% |
| Feb 2026 | 50.3% | 27.6% | 5.5% | 8.3% | 4.5% | 3% | 0.73% |
| Mar 2026 | 48.9% | 26.8% | 6.6% | 8% | 4.4% | 4.4% | 0.86% |
| Apr 2026 | 59.6% | 21.9% | 5.4% | 5.4% | 3.6% | 3.6% | 0.58% |
| May 2026 | 74.8% | 15% | 3% | 2.5% | 2.5% | 2% | 0.33% |
| Jun 2026 | 69.8% | 17.2% | 4.2% | 2.8% | 2.8% | 2.8% | 0.45% |
| Jul 2026 | 57.4% | 25.6% | 5.2% | 4.2% | 4.2% | 2.8% | 0.56% |
| Aug 2026 | 61.7% | 22.5% | 4.5% | 3.7% | 4.5% | 2.5% | 0.49% |
| Sep 2026 | 78.6% | 12.9% | 2.6% | 2.1% | 2.1% | 1.4% | 0.28% |
How has the Brancott Estate and Bread & Butter comparison changed over the last 12 months?
3 findings
- Bread & Butter was ahead of Brancott Estate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brancott Estate’s estimated Share of Search among sauvignon blanc brands worldwide moved from 1.1% to 0.28%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
- Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among sauvignon blanc brands worldwide moved from 26.4% to 12.9%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for sauvignon blanc brands worldwide in September 2026?
2 changes
In September 2026, Bread & Butter lost estimated Share of Search among sauvignon blanc brands worldwide, from 22.5% to 12.9%.
Estimated monthly branded searches for Brancott Estate worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Other head-to-heads among sauvignon blanc brands
Dark Horse vs Bread & Butter: compare search popularity
Dark Horse vs Giesen: compare search popularity
Dark Horse vs Cloudy Bay: compare search popularity
Dark Horse vs Kim Crawford: compare search popularity- Bread & Butter vs Giesen: compare search popularity
- Bread & Butter vs Cloudy Bay: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Brancott Estate’s and Bread & Butter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brancott Estate
1 branded search term
- brancott estate
Bread & Butter
1 branded search term
- bread and butter
Put your own brand in this comparison
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