Brandwave

How popular isBread & Butter in search?

In September 2026, there were an estimated 110K branded searches for Bread & Butter worldwide which is up 21.5% over the last 12 months. Bread & Butter holds 12.9% estimated Share of Search among sauvignon blanc brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dark Horse78.6%
  2. Bread & Butter12.9%
  3. Giesen2.6%
  4. Cloudy Bay2.1%
  5. Kim Crawford2.1%
  6. Matua1.4%
  7. Brancott Estate0.28%
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Where does Bread & Butter compete?

Bread & Butter is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sauvignon blanc brands2nd of 712.9%Shown below
Pinot noir brands1st of 559.3%Show ranking

Which sauvignon blanc brands compete with Bread & Butter?

Bread & Butter against sauvignon blanc brands worldwide, by month

Share of Search by month for Dark Horse, Bread & Butter, Giesen, Cloudy Bay, Kim Crawford. The figures are in the table below the chart.

View monthly share of search table
MonthDark HorseBread & ButterGiesenCloudy BayKim CrawfordMatuaBrancott Estate
Oct 202548.1%26.4%6.5%6.5%7.9%3.5%1.1%
Nov 202557.1%20.9%7.7%5.1%6.3%2.3%0.55%
Dec 202552.5%23.5%7.1%7.1%5.8%3.2%0.94%
Jan 202649.9%27.4%5.5%8.2%4.5%3.7%0.88%
Feb 202650.3%27.6%5.5%8.3%4.5%3%0.73%
Mar 202648.9%26.8%6.6%8%4.4%4.4%0.86%
Apr 202659.6%21.9%5.4%5.4%3.6%3.6%0.58%
May 202674.8%15%3%2.5%2.5%2%0.33%
Jun 202669.8%17.2%4.2%2.8%2.8%2.8%0.45%
Jul 202657.4%25.6%5.2%4.2%4.2%2.8%0.56%
Aug 202661.7%22.5%4.5%3.7%4.5%2.5%0.49%
Sep 202678.6%12.9%2.6%2.1%2.1%1.4%0.28%

  1. 1.Dark Horse

    78.6%

    Held 1st. 673K estimated branded searches, +123.6% vs prior month. Share +17 points.

  2. 2.Bread & Butter

    12.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -9.7 points.

  3. 3.Giesen

    2.6%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.Cloudy Bay

    2.1%

    Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Kim Crawford

    2.1%

    Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.4 points.

  6. 6.Matua

    1.4%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  7. 7.Brancott Estate

    0.28%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Bread & Butter and its closest rivals

Every comparison with Bread & Butter

How has branded search demand for Bread & Butter changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bread & Butter worldwide rose from 90.5K to 110K.
  • Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among sauvignon blanc brands worldwide decreased from 26.4% to 12.9%.
  • Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among sauvignon blanc brands worldwide peaked at 27.6% in February 2026 and was lowest at 12.9% in September 2026.

How did search popularity change for sauvignon blanc brands worldwide in September 2026?

  1. In September 2026, Dark Horse gained estimated Share of Search among sauvignon blanc brands worldwide, from 61.7% to 78.6%.

  2. In September 2026, Bread & Butter lost estimated Share of Search among sauvignon blanc brands worldwide, from 22.5% to 12.9%.

  3. In September 2026, Kim Crawford lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.1%.

  4. In September 2026, Giesen lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.6%.

  5. In September 2026, Cloudy Bay lost estimated Share of Search among sauvignon blanc brands worldwide, from 3.7% to 2.1%.

  6. In September 2026, Matua lost estimated Share of Search among sauvignon blanc brands worldwide, from 2.5% to 1.4%.

How is Bread & Butter measured?

Brandwave collects information about searches that people make online using Bread & Butter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bread and butter

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How the Brand Demand Index is measured

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