Brandwave

How popular isBread & Butter in search?

In September 2026, there were an estimated 110K branded searches for Bread & Butter worldwide which is up 21.5% over the last 12 months. Bread & Butter holds 59.3% estimated Share of Search among pinot noir brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bread & Butter59.3%
  2. Mud House14.6%
  3. Cloudy Bay9.8%
  4. Kim Crawford9.8%
  5. Matua6.5%
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Which pinot noir brands compete with Bread & Butter?

Bread & Butter against pinot noir brands worldwide, by month

Share of Search by month for Bread & Butter, Mud House, Cloudy Bay, Kim Crawford, Matua. The figures are in the table below the chart.

View monthly share of search table
MonthBread & ButterMud HouseCloudy BayKim CrawfordMatua
Oct 202548.9%17.9%12%14.6%6.5%
Nov 202551.1%15.4%12.6%15.4%5.6%
Dec 202550.4%15.2%15.2%12.4%6.8%
Jan 202651%18.6%15.3%8.3%6.8%
Feb 202653.4%16%16%8.7%5.8%
Mar 202651.9%15.5%15.5%8.5%8.5%
Apr 202651.6%18.9%12.7%8.4%8.4%
May 202656.7%17.1%9.3%9.3%7.6%
Jun 202655.9%16.7%9.1%9.1%9.1%
Jul 202659.3%14.6%9.8%9.8%6.5%
Aug 202658%14.3%9.6%11.7%6.4%
Sep 202659.3%14.6%9.8%9.8%6.5%

  1. 1.Bread & Butter

    59.3%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Mud House

    14.6%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Cloudy Bay

    9.8%

    Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Kim Crawford

    9.8%

    Moved from 3rd to 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2 points.

  5. 5.Matua

    6.5%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Bread & Butter and its closest rivals

Every comparison with Bread & Butter

How has branded search demand for Bread & Butter changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bread & Butter worldwide rose from 90.5K to 110K.
  • Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among pinot noir brands worldwide increased from 48.9% to 59.3%.
  • Across the 12 months ending September 2026, Bread & Butter’s estimated Share of Search among pinot noir brands worldwide peaked at 59.3% in July 2026 and was lowest at 48.9% in October 2025.

How did search popularity change for pinot noir brands worldwide in September 2026?

  1. In September 2026, Bread & Butter gained estimated Share of Search among pinot noir brands worldwide, from 58% to 59.3%.

  2. In September 2026, Kim Crawford lost estimated Share of Search among pinot noir brands worldwide, from 11.7% to 9.8%.

  3. In September 2026, Cloudy Bay rose from 4th to 3rd among pinot noir brands worldwide.

  4. Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Bread & Butter compete?

Bread & Butter is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sauvignon blanc brands2nd of 712.9%Show ranking
Pinot noir brands1st of 559.3%Shown above

How is Bread & Butter measured?

Brandwave collects information about searches that people make online using Bread & Butter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bread and butter

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How the Brand Demand Index is measured

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