Brandwave

How popular isKim Crawford in search?

In September 2026, there were an estimated 18.1K branded searches for Kim Crawford worldwide which is down 33.2% over the last 12 months. Kim Crawford holds 9.8% estimated Share of Search among pinot noir brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bread & Butter59.3%
  2. Mud House14.6%
  3. Cloudy Bay9.8%
  4. Kim Crawford9.8%
  5. Matua6.5%
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Which pinot noir brands compete with Kim Crawford?

Kim Crawford against pinot noir brands worldwide, by month

Share of Search by month for Bread & Butter, Mud House, Cloudy Bay, Kim Crawford, Matua. The figures are in the table below the chart.

View monthly share of search table
MonthBread & ButterMud HouseCloudy BayKim CrawfordMatua
Oct 202548.9%17.9%12%14.6%6.5%
Nov 202551.1%15.4%12.6%15.4%5.6%
Dec 202550.4%15.2%15.2%12.4%6.8%
Jan 202651%18.6%15.3%8.3%6.8%
Feb 202653.4%16%16%8.7%5.8%
Mar 202651.9%15.5%15.5%8.5%8.5%
Apr 202651.6%18.9%12.7%8.4%8.4%
May 202656.7%17.1%9.3%9.3%7.6%
Jun 202655.9%16.7%9.1%9.1%9.1%
Jul 202659.3%14.6%9.8%9.8%6.5%
Aug 202658%14.3%9.6%11.7%6.4%
Sep 202659.3%14.6%9.8%9.8%6.5%

  1. 1.Bread & Butter

    59.3%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Mud House

    14.6%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Cloudy Bay

    9.8%

    Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Kim Crawford

    9.8%

    Moved from 3rd to 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2 points.

  5. 5.Matua

    6.5%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Kim Crawford and its closest rivals

Every comparison with Kim Crawford

How has branded search demand for Kim Crawford changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kim Crawford worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot noir brands worldwide decreased from 14.6% to 9.8%.
  • Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot noir brands worldwide peaked at 15.4% in November 2025 and was lowest at 8.3% in January 2026.
  • Across the 12 months ending September 2026, Kim Crawford fell from 3rd to 4th among pinot noir brands worldwide.

How did search popularity change for pinot noir brands worldwide in September 2026?

  1. In September 2026, Bread & Butter gained estimated Share of Search among pinot noir brands worldwide, from 58% to 59.3%.

  2. In September 2026, Kim Crawford lost estimated Share of Search among pinot noir brands worldwide, from 11.7% to 9.8%.

  3. In September 2026, Cloudy Bay rose from 4th to 3rd among pinot noir brands worldwide.

  4. Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Kim Crawford compete?

Kim Crawford is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sauvignon Blanc brands5th of 72.1%Show ranking
Wine brands6th of 63.7%Show ranking
Pinot Grigio brands4th of 46.1%Show ranking
Pinot Gris brands3rd of 37.5%Show ranking
Pinot noir brands4th of 59.8%Shown above

How is Kim Crawford measured?

Brandwave collects information about searches that people make online using Kim Crawford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kim crawford

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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