Brandwave

How popular isKim Crawford in search?

In September 2026, there were an estimated 18.1K branded searches for Kim Crawford worldwide which is down 33.2% over the last 12 months. Kim Crawford holds 7.5% estimated Share of Search among pinot Gris brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Church Road83.3%
  2. Giesen9.2%
  3. Kim Crawford7.5%
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Which pinot Gris brands compete with Kim Crawford?

Kim Crawford against pinot Gris brands worldwide, by month

Share of Search by month for Church Road, Giesen, Kim Crawford. The figures are in the table below the chart.

View monthly share of search table
MonthChurch RoadGiesenKim Crawford
Oct 202580.3%8.9%10.8%
Nov 202573.2%14.7%12.1%
Dec 202577%12.7%10.4%
Jan 202685.9%7.7%6.3%
Feb 202683.4%9.1%7.5%
Mar 202684.5%9.3%6.2%
Apr 202684.5%9.3%6.2%
May 202683.3%9.2%7.5%
Jun 202684.5%9.3%6.2%
Jul 202683.3%9.2%7.5%
Aug 202681.9%9%9%
Sep 202683.3%9.2%7.5%

  1. 1.Church Road

    83.3%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Giesen

    9.2%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Kim Crawford

    7.5%

    Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.5 points.

Compare search popularity between Kim Crawford and its closest rivals

Every comparison with Kim Crawford

How has branded search demand for Kim Crawford changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kim Crawford worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot Gris brands worldwide decreased from 10.8% to 7.5%.
  • Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot Gris brands worldwide peaked at 12.1% in November 2025 and was lowest at 6.2% in March 2026.
  • Across the 12 months ending September 2026, Kim Crawford fell from 2nd to 3rd among pinot Gris brands worldwide.

How did search popularity change for pinot Gris brands worldwide in September 2026?

  1. In September 2026, Church Road gained estimated Share of Search among pinot Gris brands worldwide, from 81.9% to 83.3%.

  2. In September 2026, Kim Crawford lost estimated Share of Search among pinot Gris brands worldwide, from 9% to 7.5%.

Where does Kim Crawford compete?

Kim Crawford is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sauvignon Blanc brands5th of 72.1%Show ranking
Wine brands6th of 63.7%Show ranking
Pinot Grigio brands4th of 46.1%Show ranking
Pinot Gris brands3rd of 37.5%Shown above
Pinot noir brands4th of 59.8%Show ranking

How is Kim Crawford measured?

Brandwave collects information about searches that people make online using Kim Crawford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kim crawford

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How the Brand Demand Index is measured

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