Kim Crawford vs Oyster Bay:Which is searched more?
In September 2026, Oyster Bay had more branded searches than Kim Crawford among wine brands worldwide. Oyster Bay was estimated to have 90.5K branded searches compared to Kim Crawford’s 18.1K, and held an 18.5% Share of Search versus Kim Crawford’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kim Crawford or Oyster Bay?
Compare the wine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oyster Bay, Kim Crawford. The figures are in the table below the chart.
View monthly share of search table
| Month | Saint Clair | Villa Maria | Oyster Bay | Mud House | Giesen | Kim Crawford |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.5% | 20.4% | 7.5% | 5% | 6.1% |
| Nov 2025 | 26.1% | 21.3% | 31.9% | 6.4% | 7.8% | 6.4% |
| Dec 2025 | 23.2% | 28.5% | 28.5% | 7% | 7% | 5.7% |
| Jan 2026 | 30.3% | 30.3% | 24.7% | 7.4% | 4.1% | 3.3% |
| Feb 2026 | 33.4% | 33.4% | 18.3% | 6.7% | 4.5% | 3.7% |
| Mar 2026 | 31.8% | 31.8% | 21.3% | 6.4% | 5.2% | 3.5% |
| Apr 2026 | 35.8% | 29.3% | 19.6% | 7.2% | 4.8% | 3.2% |
| May 2026 | 27.9% | 34.1% | 22.8% | 6.8% | 4.6% | 3.7% |
| Jun 2026 | 29.7% | 36.3% | 19.9% | 6% | 4.9% | 3.3% |
| Jul 2026 | 32.5% | 32.5% | 21.7% | 5.3% | 4.4% | 3.6% |
| Aug 2026 | 32.3% | 32.3% | 21.5% | 5.3% | 4.3% | 4.3% |
| Sep 2026 | 33.8% | 33.8% | 18.5% | 5.6% | 4.6% | 3.7% |
How has the Kim Crawford and Oyster Bay comparison changed over the last 12 months?
3 findings
- Oyster Bay was ahead of Kim Crawford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among wine brands worldwide moved from 6.1% to 3.7%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among wine brands worldwide moved from 20.4% to 18.5%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for wine brands worldwide in September 2026?
2 changes
In September 2026, Oyster Bay lost estimated Share of Search among wine brands worldwide, from 21.5% to 18.5%.
In September 2026, Kim Crawford lost estimated Share of Search among wine brands worldwide, from 4.3% to 3.7%.
Other head-to-heads among wine brands
Saint Clair vs Villa Maria: compare search popularity- Saint Clair vs Oyster Bay: compare search popularity
Saint Clair vs Mud House: compare search popularity
Saint Clair vs Giesen: compare search popularity- Villa Maria vs Oyster Bay: compare search popularity
- Villa Maria vs Mud House: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Kim Crawford’s and Oyster Bay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kim Crawford
1 branded search term
- kim crawford
Oyster Bay
1 branded search term
- oyster bay
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.