Brandwave

How popular isOyster Bay in search?

In September 2026, there were an estimated 90.5K branded searches for Oyster Bay worldwide which held steady over the last 12 months. Oyster Bay holds 18.5% estimated Share of Search among wine brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Saint Clair33.8%
  2. Villa Maria33.8%
  3. Oyster Bay18.5%
  4. Mud House5.6%
  5. Giesen4.6%
  6. Kim Crawford3.7%
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Where does Oyster Bay compete?

Oyster Bay is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wine brands3rd of 618.5%Shown below
Pinot Grigio brands2nd of 430.6%Show ranking

Which wine brands compete with Oyster Bay?

Oyster Bay against wine brands worldwide, by month

Share of Search by month for Saint Clair, Villa Maria, Oyster Bay, Mud House, Giesen, Kim Crawford. The figures are in the table below the chart.

View monthly share of search table
MonthSaint ClairVilla MariaOyster BayMud HouseGiesenKim Crawford
Oct 202530.5%30.5%20.4%7.5%5%6.1%
Nov 202526.1%21.3%31.9%6.4%7.8%6.4%
Dec 202523.2%28.5%28.5%7%7%5.7%
Jan 202630.3%30.3%24.7%7.4%4.1%3.3%
Feb 202633.4%33.4%18.3%6.7%4.5%3.7%
Mar 202631.8%31.8%21.3%6.4%5.2%3.5%
Apr 202635.8%29.3%19.6%7.2%4.8%3.2%
May 202627.9%34.1%22.8%6.8%4.6%3.7%
Jun 202629.7%36.3%19.9%6%4.9%3.3%
Jul 202632.5%32.5%21.7%5.3%4.4%3.6%
Aug 202632.3%32.3%21.5%5.3%4.3%4.3%
Sep 202633.8%33.8%18.5%5.6%4.6%3.7%

  1. 1.Saint Clair

    33.8%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Villa Maria

    33.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Oyster Bay

    18.5%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3 points.

  4. 4.Mud House

    5.6%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Giesen

    4.6%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Kim Crawford

    3.7%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

Compare search popularity between Oyster Bay and its closest rivals

Every comparison with Oyster Bay

How has branded search demand for Oyster Bay changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oyster Bay worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among wine brands worldwide decreased from 20.4% to 18.5%.
  • Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among wine brands worldwide peaked at 31.9% in November 2025 and was lowest at 18.3% in February 2026.

How did search popularity change for wine brands worldwide in September 2026?

  1. In September 2026, Saint Clair gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%.

  2. In September 2026, Villa Maria gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%.

  3. In September 2026, Oyster Bay lost estimated Share of Search among wine brands worldwide, from 21.5% to 18.5%.

  4. In September 2026, Kim Crawford lost estimated Share of Search among wine brands worldwide, from 4.3% to 3.7%.

  5. Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How is Oyster Bay measured?

Brandwave collects information about searches that people make online using Oyster Bay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oyster bay

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How the Brand Demand Index is measured

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