Oyster Bay vs Villa Maria:Which is searched more?
In September 2026, Villa Maria had more branded searches than Oyster Bay among pinot Grigio brands worldwide. Villa Maria was estimated to have 165K branded searches compared to Oyster Bay’s 90.5K, and held a 2.1% Share of Search versus Oyster Bay’s 1.2%. These are worldwide searches for English-language branded terms.
Follow Oyster Bay vs Villa Maria and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Oyster Bay or Villa Maria?
Compare the pinot grigio brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Villa Maria, Oyster Bay. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Villa Maria | Oyster Bay | Giesen | Kim Crawford |
|---|---|---|---|---|---|
| Oct 2025 | 97.1% | 1.4% | 0.96% | 0.23% | 0.29% |
| Nov 2025 | 96.3% | 1.2% | 1.7% | 0.42% | 0.35% |
| Dec 2025 | 96.5% | 1.4% | 1.4% | 0.35% | 0.28% |
| Jan 2026 | 97.1% | 1.4% | 1.2% | 0.19% | 0.16% |
| Feb 2026 | 96.9% | 1.7% | 0.95% | 0.23% | 0.19% |
| Mar 2026 | 97.2% | 1.4% | 0.96% | 0.24% | 0.16% |
| Apr 2026 | 96.6% | 1.7% | 1.2% | 0.29% | 0.19% |
| May 2026 | 96% | 2.1% | 1.4% | 0.28% | 0.23% |
| Jun 2026 | 96.3% | 2.1% | 1.2% | 0.28% | 0.19% |
| Jul 2026 | 96% | 2.1% | 1.4% | 0.28% | 0.23% |
| Aug 2026 | 95.9% | 2.1% | 1.4% | 0.28% | 0.28% |
| Sep 2026 | 96.2% | 2.1% | 1.2% | 0.28% | 0.23% |
How has the Oyster Bay and Villa Maria comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Oyster Bay took it in November 2025, Villa Maria took it in January 2026.
- Across the 12 months ending September 2026, Oyster Bay’s estimated Share of Search among pinot Grigio brands worldwide moved from 0.96% to 1.2%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Villa Maria’s estimated Share of Search among pinot Grigio brands worldwide moved from 1.4% to 2.1%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for pinot Grigio brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Villa Maria worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.
Other head-to-heads among pinot Grigio brands
How each brand is measured
Brandwave collects information about searches that people make online using Oyster Bay’s and Villa Maria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oyster Bay
1 branded search term
- oyster bay
Villa Maria
1 branded search term
- villa maria
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.