How popular isVilla Maria in search?
In September 2026, there were an estimated 165K branded searches for Villa Maria worldwide which is up 22.2% over the last 12 months. Villa Maria holds 55.8% estimated Share of Search among pinot Grigio brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Villa Maria55.8%
Oyster Bay30.6%
Giesen7.5%
Kim Crawford6.1%
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Which pinot Grigio brands compete with Villa Maria?
Share of Search by month for Villa Maria, Oyster Bay, Giesen, Kim Crawford. The figures are in the table below the chart.
View monthly share of search table
| Month | Villa Maria | Oyster Bay | Giesen | Kim Crawford |
|---|---|---|---|---|
| Oct 2025 | 49.1% | 32.9% | 8.1% | 9.9% |
| Nov 2025 | 31.6% | 47.3% | 11.6% | 9.5% |
| Dec 2025 | 40.9% | 40.9% | 10% | 8.2% |
| Jan 2026 | 48.6% | 39.6% | 6.5% | 5.3% |
| Feb 2026 | 55.8% | 30.6% | 7.5% | 6.1% |
| Mar 2026 | 51.4% | 34.5% | 8.5% | 5.6% |
| Apr 2026 | 51.4% | 34.5% | 8.5% | 5.6% |
| May 2026 | 52.3% | 34.9% | 7% | 5.7% |
| Jun 2026 | 56.4% | 30.9% | 7.6% | 5.1% |
| Jul 2026 | 52.3% | 34.9% | 7% | 5.7% |
| Aug 2026 | 51.7% | 34.4% | 7% | 7% |
| Sep 2026 | 55.8% | 30.6% | 7.5% | 6.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.8% | 165K | 0% | +4.1 points | |
| 2, held 2nd | 30.6% | 90.5K | -17.7% | -3.8 points | |
| 3, held 3rd | 7.5% | 22.2K | 0% | +0.6 points | |
| 4, held 4th | 6.1% | 18.1K | -18.5% | -0.8 points |
55.8%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +4.1 points.
30.6%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.8 points.
3.
Giesen7.5%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.
6.1%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
Compare search popularity between Villa Maria and its closest rivals
Every comparison with Villa Maria
5 comparisons
How has branded search demand for Villa Maria changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Villa Maria worldwide rose from 135K to 165K.
- Across the 12 months ending September 2026, Villa Maria’s estimated Share of Search among pinot Grigio brands worldwide increased from 49.1% to 55.8%.
- Across the 12 months ending September 2026, Villa Maria’s estimated Share of Search among pinot Grigio brands worldwide peaked at 56.4% in June 2026 and was lowest at 31.6% in November 2025.
How did search popularity change for pinot Grigio brands worldwide in September 2026?
4 changes
In September 2026, Villa Maria gained estimated Share of Search among pinot Grigio brands worldwide, from 51.7% to 55.8%.
In September 2026, Giesen gained estimated Share of Search among pinot Grigio brands worldwide, from 7% to 7.5%.
In September 2026, Oyster Bay lost estimated Share of Search among pinot Grigio brands worldwide, from 34.4% to 30.6%.
In September 2026, Kim Crawford lost estimated Share of Search among pinot Grigio brands worldwide, from 7% to 6.1%.
Where does Villa Maria compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wine brands | 2nd of 6 | 33.8% | Show ranking |
| Pinot Grigio brands | 1st of 4 | 55.8% | Shown above |
How is Villa Maria measured?
Brandwave collects information about searches that people make online using Villa Maria’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- villa maria
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