Giesen vs Villa Maria:Which is searched more?
In September 2026, Villa Maria had more branded searches than Giesen among pinot Grigio brands worldwide. Villa Maria was estimated to have 165K branded searches compared to Giesen’s 22.2K, and held a 55.8% Share of Search versus Giesen’s 7.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Giesen or Villa Maria?
Compare the pinot grigio brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Villa Maria, Giesen. The figures are in the table below the chart.
View monthly share of search table
| Month | Villa Maria | Oyster Bay | Giesen | Kim Crawford |
|---|---|---|---|---|
| Oct 2025 | 49.1% | 32.9% | 8.1% | 9.9% |
| Nov 2025 | 31.6% | 47.3% | 11.6% | 9.5% |
| Dec 2025 | 40.9% | 40.9% | 10% | 8.2% |
| Jan 2026 | 48.6% | 39.6% | 6.5% | 5.3% |
| Feb 2026 | 55.8% | 30.6% | 7.5% | 6.1% |
| Mar 2026 | 51.4% | 34.5% | 8.5% | 5.6% |
| Apr 2026 | 51.4% | 34.5% | 8.5% | 5.6% |
| May 2026 | 52.3% | 34.9% | 7% | 5.7% |
| Jun 2026 | 56.4% | 30.9% | 7.6% | 5.1% |
| Jul 2026 | 52.3% | 34.9% | 7% | 5.7% |
| Aug 2026 | 51.7% | 34.4% | 7% | 7% |
| Sep 2026 | 55.8% | 30.6% | 7.5% | 6.1% |
How has the Giesen and Villa Maria comparison changed over the last 12 months?
3 findings
- Villa Maria was ahead of Giesen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Giesen’s estimated Share of Search among pinot Grigio brands worldwide moved from 8.1% to 7.5%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Villa Maria’s estimated Share of Search among pinot Grigio brands worldwide moved from 49.1% to 55.8%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for pinot Grigio brands worldwide in September 2026?
2 changes
In September 2026, Villa Maria gained estimated Share of Search among pinot Grigio brands worldwide, from 51.7% to 55.8%.
In September 2026, Giesen gained estimated Share of Search among pinot Grigio brands worldwide, from 7% to 7.5%.
Other head-to-heads among pinot Grigio brands
How each brand is measured
Brandwave collects information about searches that people make online using Giesen’s and Villa Maria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Giesen
1 branded search term
- giesen
Villa Maria
1 branded search term
- villa maria
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.