Brandwave

How popular isGiesen in search?

In September 2026, there were an estimated 22.2K branded searches for Giesen worldwide which held steady over the last 12 months. Giesen holds 7.5% estimated Share of Search among pinot Grigio brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Villa Maria55.8%
  2. Oyster Bay30.6%
  3. Giesen7.5%
  4. Kim Crawford6.1%
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Which pinot Grigio brands compete with Giesen?

Giesen against pinot Grigio brands worldwide, by month

Share of Search by month for Villa Maria, Oyster Bay, Giesen, Kim Crawford. The figures are in the table below the chart.

View monthly share of search table
MonthVilla MariaOyster BayGiesenKim Crawford
Oct 202549.1%32.9%8.1%9.9%
Nov 202531.6%47.3%11.6%9.5%
Dec 202540.9%40.9%10%8.2%
Jan 202648.6%39.6%6.5%5.3%
Feb 202655.8%30.6%7.5%6.1%
Mar 202651.4%34.5%8.5%5.6%
Apr 202651.4%34.5%8.5%5.6%
May 202652.3%34.9%7%5.7%
Jun 202656.4%30.9%7.6%5.1%
Jul 202652.3%34.9%7%5.7%
Aug 202651.7%34.4%7%7%
Sep 202655.8%30.6%7.5%6.1%

  1. 1.Villa Maria

    55.8%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +4.1 points.

  2. 2.Oyster Bay

    30.6%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.8 points.

  3. 3.Giesen

    7.5%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Kim Crawford

    6.1%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

Compare search popularity between Giesen and its closest rivals

Every comparison with Giesen

How has branded search demand for Giesen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Giesen worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Giesen’s estimated Share of Search among pinot Grigio brands worldwide decreased from 8.1% to 7.5%.
  • Across the 12 months ending September 2026, Giesen’s estimated Share of Search among pinot Grigio brands worldwide peaked at 11.6% in November 2025 and was lowest at 6.5% in January 2026.
  • Across the 12 months ending September 2026, Giesen rose from 4th to 3rd among pinot Grigio brands worldwide.

How did search popularity change for pinot Grigio brands worldwide in September 2026?

  1. In September 2026, Villa Maria gained estimated Share of Search among pinot Grigio brands worldwide, from 51.7% to 55.8%.

  2. In September 2026, Giesen gained estimated Share of Search among pinot Grigio brands worldwide, from 7% to 7.5%.

  3. In September 2026, Oyster Bay lost estimated Share of Search among pinot Grigio brands worldwide, from 34.4% to 30.6%.

  4. In September 2026, Kim Crawford lost estimated Share of Search among pinot Grigio brands worldwide, from 7% to 6.1%.

Where does Giesen compete?

Giesen is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sauvignon blanc brands3rd of 72.6%Show ranking
Wine brands5th of 64.6%Show ranking
Pinot Grigio brands3rd of 47.5%Shown above
Pinot gris brands2nd of 39.2%Show ranking

How is Giesen measured?

Brandwave collects information about searches that people make online using Giesen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • giesen

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How the Brand Demand Index is measured

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